Discover 50 brands with similar audience, category alignment, and market positioning to Function of beauty. Compare competitors and alternatives.
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Ranked by affinity score - higher scores indicate stronger similarity
| # | Brand | Match | Category | Monthly Visits | Rank |
|---|---|---|---|---|---|
| 1 | B Bumble & Bumble bumbleandbumble.com | 100% | Beauty & Personal Care | 192.1K | #202,519 |
| 2 | P philipkingsley.com philipkingsley.com | 100% | - | — | - |
| 3 | P Prose prose.com | 100% | Beauty & Personal Care | 1.4M | #30,945 |
| 4 | S sheamoisture.com sheamoisture.com | 92% | lifestyle/beauty and cosmetics | — | - |
| 5 | C CurlMix curlmix.com | 92% | Beauty & Personal Care | 51.9K | #668,035 |
| 6 | L Living proof livingproof.com | 90% | Beauty & Personal Care | 168.5K | #239,613 |
| 7 | U ulta.com ulta.com | 90% | - | 59.7M | #534 |
| 8 | S sephora.com sephora.com | 90% | - | 64.6M | #570 |
| 9 | B Briogeo briogeohair.com | 88% | Beauty & Personal Care | 131.8K | #222,662 |
| 10 | A as i am asiamnaturally.com | 88% | Beauty & Personal Care | 159.5K | #220,367 |
| 11 | O OUAI theouai.com | 88% | Beauty & Personal Care | 396.1K | #122,609 |
| 12 | A aveda.com aveda.com | 88% | - | — | - |
| 13 | M MAKE Beauty makebeauty.com | 88% | Beauty & Personal Care | 93.2K | #384,451 |
| 14 | F Fur furyou.com | 88% | Beauty & Personal Care | 71.9K | #502,126 |
| 15 | P planetbeauty.com planetbeauty.com | 88% | - | 199.0K | #193,542 |
| 16 | F flowerbeauty.com flowerbeauty.com | 88% | - | — | - |
| 17 | S sallybeauty.co.uk sallybeauty.co.uk | 88% | - | — | - |
| 18 | M Mielle Organics mielleorganics.com | 88% | Beauty & Personal Care | 176.5K | #193,413 |
| 19 | T Tarte tartecosmetics.com | 88% | Beauty & Personal Care | 1.7M | #29,146 |
| 20 | F faithinnature.co.uk faithinnature.co.uk | 88% | - | — | - |
| 21 | J jordane.com jordane.com | 88% | - | — | - |
| 22 | B Bounce Curl bouncecurl.com | 88% | Beauty & Personal Care | 201.7K | #192,206 |
| 23 | O OLAPLEX Inc. olaplex.com | 88% | Beauty & Personal Care | 1.1M | #45,726 |
| 24 | L L’ange Hair langehair.com | 88% | Beauty & Personal Care | 1.3M | #40,674 |
| 25 | O Oribe Hair Care oribe.com | 88% | Beauty & Personal Care | 238.6K | - |
| 26 | B beautybrands.com beautybrands.com | 88% | - | 140.8K | #231,277 |
| 27 | T The Beard Struggle thebeardstruggle.com | 88% | Beauty & Personal Care | 233.1K | #168,555 |
| 28 | S skincare.com skincare.com | 88% | - | — | - |
| 29 | S SkinKraft skinkraft.com | 88% | Beauty & Personal Care | 237.4K | #167,715 |
| 30 | G garnierusa.com garnierusa.com | 88% | - | — | - |
| 31 | V vilvahstore.com vilvahstore.com | 88% | - | — | - |
| 32 | I ILIA iliabeauty.com | 88% | Beauty & Personal Care | 846.8K | #54,149 |
| 33 | W Wander Beauty wanderbeauty.com | 88% | Beauty & Personal Care | 18.0K | #1,449,421 |
| 34 | L lamav.com lamav.com | 88% | - | — | - |
| 35 | J johnfrieda.com johnfrieda.com | 88% | - | — | - |
| 36 | P Pacifica pacificabeauty.com | 88% | Beauty & Personal Care | 164.0K | #233,405 |
| 37 | C carolsdaughter.com carolsdaughter.com | 88% | - | — | - |
| 38 | B basin.com basin.com | 88% | - | — | - |
| 39 | P paulmitchell.com paulmitchell.com | 88% | - | — | - |
| 40 | O Overtone overtone.co | 88% | Beauty & Personal Care | 240.7K | #152,347 |
| 41 | H Hairburst hairburst.com | 88% | Beauty & Personal Care | 108.7K | #370,920 |
| 42 | A Amika loveamika.com | 88% | Beauty & Personal Care | 253.4K | - |
| 43 | K kerastase-usa.com kerastase-usa.com | 88% | - | — | - |
| 44 | P Paula's Choice paulaschoice.com | 88% | Beauty & Personal Care | 1.3M | #40,091 |
| 45 | C Coco & Eve cocoandeve.com | 88% | Beauty & Personal Care | 179.5K | #206,420 |
| 46 | M mamaearth.in mamaearth.in | 88% | - | — | - |
| 47 | P Philip Kingsley philipkingsley.co.uk | 88% | Beauty & Personal Care | 66.0K | #530,433 |
| 48 | C Carina Organics carinaorganics.com | 88% | Beauty & Personal Care | 60.5K | #464,106 |
| 49 | R rossanoferretti.com rossanoferretti.com | 87% | - | — | - |
| 50 | T TréLuxe discovertreluxe.com | 87% | Beauty & Personal Care | 117.1K | #295,680 |