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Ranked by affinity score - higher scores indicate stronger similarity
| # | Brand | Match | Category | Monthly Visits | Rank |
|---|---|---|---|---|---|
| 1 | M Merit meritbeauty.com | 100% | Beauty & Personal Care | 839.1K | #55,715 |
| 2 | S saintjanebeauty.com saintjanebeauty.com | 98% | - | — | - |
| 3 | J Jones Road jonesroadbeauty.com | 96% | Beauty & Personal Care | 2.2M | #18,405 |
| 4 | T trytwentytwenty.com trytwentytwenty.com | 95% | - | — | - |
| 5 | R Rhode rhodeskin.com | 94% | Beauty & Personal Care | 2.6M | #17,620 |
| 6 | A almay.com almay.com | 94% | - | — | - |
| 7 | I isamaya.com isamaya.com | 93% | - | — | - |
| 8 | G Goop goop.com | 93% | Beauty & Personal Care | 648.2K | #71,455 |
| 9 | M Milk Makeup milkmakeup.com | 92% | Beauty & Personal Care | 129.1K | #254,441 |
| 10 | S sarahcrealbeauty.com sarahcrealbeauty.com | 92% | - | — | - |
| 11 | P petajanebeauty.com petajanebeauty.com | 91% | - | — | - |
| 12 | T Tower 28 tower28beauty.com | 91% | Beauty & Personal Care | 486.9K | #94,202 |
| 13 | E editorspick.com editorspick.com | 91% | - | 102.9K | #275,999 |
| 14 | W whoorl.com whoorl.com | 91% | - | — | - |
| 15 | Q qandaskin.com qandaskin.com | 91% | - | — | - |
| 16 | W w7makeup.co.uk w7makeup.co.uk | 91% | - | — | - |
| 17 | K kjaerweis.com kjaerweis.com | 91% | - | — | - |
| 18 | N no7beauty.co.uk no7beauty.co.uk | 91% | - | — | - |
| 19 | U UpCircle Beauty upcirclebeauty.com | 91% | Beauty & Personal Care | 207.9K | #178,631 |
| 20 | B beautyoutlet.co.uk beautyoutlet.co.uk | 91% | - | — | - |
| 21 | B bodycareonline.co.uk bodycareonline.co.uk | 91% | - | — | - |
| 22 | C clinique.co.uk clinique.co.uk | 91% | - | — | - |
| 23 | B bobbibrown.co.uk bobbibrown.co.uk | 91% | - | — | - |
| 24 | K kochparfymeri.no kochparfymeri.no | 91% | - | — | - |
| 25 | P Prada Beauty prada-beauty.com | 91% | Beauty & Personal Care | 182.4K | #210,783 |
| 26 | R Rare Beauty rarebeauty.com | 91% | Beauty & Personal Care | 677.0K | #57,505 |
| 27 | T Trixie Cosmetics trixiecosmetics.com | 91% | Beauty & Personal Care | 115.4K | #270,584 |
| 28 | M merlenorman.com merlenorman.com | 91% | - | — | - |
| 29 | S saltyface.com saltyface.com | 91% | - | — | - |
| 30 | O ONE/SIZE by Patrick Starrr onesizebeauty.com | 91% | Beauty & Personal Care | 334.7K | #114,380 |
| 31 | K Kosas kosas.com | 90% | Beauty & Personal Care | 381.7K | #99,045 |
| 32 | R rodanandfields.com rodanandfields.com | 90% | - | — | - |
| 33 | A Apotheke apothekeco.com | 89% | Home & Garden | 66.5K | #468,078 |
| 34 | A angelacaglia.com angelacaglia.com | 89% | - | — | - |
| 35 | P Patrick Ta Beauty patrickta.com | 89% | Beauty & Personal Care | 362.6K | #121,108 |
| 36 | E ecosmetics.com ecosmetics.com | 89% | - | — | - |
| 37 | N NEST nestnewyork.com | 88% | Home & Garden | 306.1K | #94,607 |
| 38 | S sheglam.com sheglam.com | 87% | - | — | - |
| 39 | S Salt & Stone saltandstone.com | 87% | Beauty & Personal Care | 1.3M | #40,286 |
| 40 | H Homecourt homecourt.co | 87% | Home & Garden | 26.8K | #1,072,450 |
| 41 | M makeupforever.com makeupforever.com | 86% | - | — | - |
| 42 | P paintedpouts.wordpress.com paintedpouts.wordpress.com | 86% | - | — | - |
| 43 | B beautyunhyped.com beautyunhyped.com | 86% | - | — | - |
| 44 | T thebeautylookbook.com thebeautylookbook.com | 86% | - | — | - |
| 45 | J jadorebio.com jadorebio.com | 86% | - | — | - |
| 46 | W wooshbeauty.com wooshbeauty.com | 86% | - | — | - |
| 47 | I intothegloss.com intothegloss.com | 86% | - | — | - |
| 48 | W wyconcosmetics.com wyconcosmetics.com | 86% | - | — | - |
| 49 | M Makeup by Mario makeupbymario.com | 85% | Beauty & Personal Care | 264.0K | #151,147 |
| 50 | F fresh.com fresh.com | 82% | lifestyle/beauty and cosmetics | — | - |