Brand Split Tests

Homepage Content Test | New Visitors

Rollout of PLP - New Arrivals Collection Page vs Shop All

gruns-test

Price test

Rollout of Product | Add Product Benefits Section

PDP Upsell (V2)

Product (Water Purifier) | Optimize the Remineralization Filter selector

Jeans - Compare

Rollout of 8-serve Matcha GWP (3-way test)

CARROUSSEL + ICONS

Collection / Variety Pack Banner

Single Product Slider

Cart | Discounting Info

If we make the discount messaging on the cart page more prominent, we anticipate this will lead to improved clarity around the value customers are receiving.

ONS-047DM - Recommended Search on Search Bar

[05.30.25] Collection Banner Block

Sitewide | Navigation Enhancement

If we improve the site’s navigation structure on both mobile and desktop—by enhancing hierarchy, adding a clearer “Bundle & Save” option, and introducing a more intuitive mega menu on desktop—we believe users will more easily discover relevant products and value offers.

Free Gifts test template

Jordan black >> Jordan espresso tort

FB Redirect

05.30.25 | Template Test | Bloat 05 | Original vs 2.0

AA lpv1 vs lpv2

BBB A/A | 2nd Experience

PDP Ring A/B - H claims

V3.8 PDP Vs V3.9

Rearranging Copy sections

LP Copy Test (2nd round)

Pain vs Discomfort

ECOMM - EE | Test | PDP - Hair Hero | Copy Refresh Q2 2025

Exp: AC - ADVT content above PDP (5 reasons, other content)

ECOMM - EE | Test | PDP - Creatine  | Copy Refresh Q2 2025

ECOMM - EE | Test | PDP - Collagen | Copy Refresh Q2 2025

ECOMM - EE | Test | PDP - Hydration 24 pack | Copy Refresh Q2 2025

ECOMM - EE | Test | PDP - T-Hero Platinum | Copy Refresh Q2 2025

ECOMM - EE | Test | PDP - ACV Gummies | Copy Refesh Q2 2025

[TECH-1169] PDP Video Placement

[TECH-1136] Mobile product card carousel

[TECH-1137] Product Card Quick Add Placement

HP1 Linking Strategy 5/29-6/5

https://docs.google.com/presentation/d/1LfYNz53xA0ME9cnrBUtkRhRr9dWjQnr-wUESk_mir8g/edit?usp=sharing

HP: Smaller Footprint for Sustainability + Stores

https://docs.google.com/presentation/d/1VL2DDs0w5YWyJIL1B2DhOOdmaFoPKutI6X46bX8jDmg/edit?usp=sharing

PDP Selectors A/B/C Test Part 2

QA - Condense PDP Buy Options

LP: Ultimate Routine Offer

NT153 - Sitewide - New Price Sensitivity Test (NT110 Ite.) - All Devices - PXL 8

PDP Addon Test

All Reviews Sort Order - Most Recent

Does changing all reviews to 'Most recent' maintain the gains we saw from the previous test.

Copy of Starter kit

Whale Tail PDP Swatches

Ecomm - EE | Test | PDP T-hero | Desktop Only | Exit Intent - without image vs with image (control)

Ecomm - EE | Test | Homepage | Exit Intent |  Copy -  45% Vs. 44% (control)

PLP Red Sale Highlight

Test red color for the sale price on PLP

[VASTA][TEST 31][RISK FREE TAG][05/21]

Quiz Funnel v2 vs v3 | Redirect

[05.29.25] Homepage Hero RETEST

05.29.25 | Template Test | Bloat 04 | Original vs 2.0