e.l.f.

e.l.f. is a popular cosmetics and beauty brand that offers affordable, high-quality makeup and skincare products directly to consumers through their online platform. They specialize in creating accessible, budget-friendly beauty solutions for a wide range of customers.

elfcosmetics.comEcommerce › Health & Beauty

URLs

Tracked pages

Platform

Web App

Retail

Added

Nov 30, 2024

Updated: Aug 16, 2026

Tech Stack

Tools detected

Brand Intelligence

Coming Soon

Whitelisted Pages

elfcosmetics.com/collections/best-sellersCollection

24 ads

elfcosmetics.com/pages/our-storyContent

18 ads

elfcosmetics.com/products/flagship-itemProduct

31 ads

elfcosmetics.com/pages/reviewsSocial Proof

12 ads

elfcosmetics.com/collections/new-arrivalsCollection

27 ads

Shadow Pages Detected

elfcosmetics-deals.com/discountHigh risk

best-elfcosmetics.com/reviewsMedium risk

elfcosmetics.shop/saleHigh risk

Ad Creative Breakdown

Video

42%

Image

31%

Carousel

19%

Other

Deep brand data is coming

Whitelisted pages, shadow page detection, ad creative breakdowns, and more for e.l.f..

Audience Demographics

Gender and age distribution of website visitors

Gender Distribution

Age Distribution

Similar Brands

Brands with similar audience and market positioning

Tech Stack

Technologies and platforms powering this brand

ab_testing

VWO

ad_platform

Snapchat AdsTikTok Ads

affiliate

Impact

cro_tools

Crazy Egg

ecommerce_platform

Wix

email_marketing

Drip

marketing_attribution

Klar

payment

AfterpayKlarna

personalization

Repeat

subscription

Ordergroove

web_analytics

Google Analytics

Top Landing Pages

Most popular pages from e.l.f. sorted by ad frequency

10 of 92

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elfcosmetics.com/en_CA

e.l.f.

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elfcosmetics.com/power-grip-matte-primer/83945.html

e.l.f.

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elfcosmetics.com/bronzing-drops/57521.html

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elfcosmetics.com/power-grip-stick-and-set-duo/700233.html

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elfcosmetics.com/skin-care-best-sellers

e.l.f.

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elfcosmetics.com/holy-strokes-microfine-brow-pen/84424.html

e.l.f.

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elfcosmetics.com/face/face-primer

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elfcosmetics.com/glow-reviver-melting-lip-balm/300248.html

e.l.f.

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elfcosmetics.com

e.l.f.

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elfcosmetics.com/products/so-blurreal-lip-cheek-whip

e.l.f.

#10

All Tracked URLs

92 pages associated with this brand


elfcosmetics.com/en_CA	e.l.f.	May 13, 2025
elfcosmetics.com/power-grip-matte-primer/83945.html	e.l.f.	May 3, 2025
elfcosmetics.com/bronzing-drops/57521.html	e.l.f.	May 3, 2025
elfcosmetics.com/power-grip-stick-and-set-duo/700233.html	e.l.f.	May 3, 2025
elfcosmetics.com/skin-care-best-sellers	e.l.f.	May 3, 2025
elfcosmetics.com/holy-strokes-microfine-brow-pen/84424.html	e.l.f.	May 3, 2025
elfcosmetics.com/face/face-primer	e.l.f.	May 3, 2025
elfcosmetics.com/glow-reviver-melting-lip-balm/300248.html	e.l.f.	May 3, 2025
elfcosmetics.com	e.l.f.	May 3, 2025
www.elfcosmetics.com/products/so-blurreal-lip-cheek-whip	e.l.f.	Jul 20, 2026
elfbeauty.com/impact	e.l.f.	Nov 28, 2025
elfcosmetics.com/wake-the-elf-up-skincare-kit/57012UP.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/en_CA/glow-reviver-plumping-lip-oil-kit/817...	e.l.f.	Nov 28, 2025
elfcosmetics.com/thirst-burst-porefecting-toner/300263.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/glow-reviver-melting-lip-balm/84808.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/halo-glow-liquid-filter/82115.html	e.l.f.	May 5, 2025
elfcosmetics.com/mother-pucker-lip-bundle/98591.html	e.l.f.	May 5, 2025
elfcosmetics.com/glow-reviver-plumping-lip-oil/300255.html	e.l.f.	Oct 3, 2025
www.elfcosmetics.com/products/halo-glow-skin-tint-spf-50	e.l.f.	Jul 20, 2026
www.elfcosmetics.com/products/suntouchable-invisi-stick-spf-...	e.l.f.	Jul 20, 2026
www.elfcosmetics.com/products/halo-glow-skin-tint-spf-50-1-f...	e.l.f.	Jul 20, 2026
elfcosmetics.com/en_CA/halo-glow-silky-powder-highlighter/30...	e.l.f.	Jan 19, 2026
elfcosmetics.com/jet-set-hydration-kit/57418.html	e.l.f.	May 3, 2025
elfcosmetics.com/suntouchable-invisistick-spf-50/57505UP.htm...	e.l.f.	May 3, 2025
elfcosmetics.com/holy-hydration-hydrated-ever-after-skincare...	e.l.f.	May 3, 2025
elfcosmetics.com/camo-collection-1	e.l.f.	May 13, 2025
elfcosmetics.com/camo-liquid-blush/84641.html	e.l.f.	May 13, 2025
elfcosmetics.com/camo-liquid-bronzer-and-contour/84609.html	e.l.f.	May 13, 2025
elfcosmetics.com/holy-hydration-clean-freak-daily-cleanser/5...	e.l.f.	Sep 3, 2025
elfcosmetics.com/collections/makeup-skincare-10-under	e.l.f.	Jan 19, 2026
elfcosmetics.com/incredicurl-mascara/85171.html	e.l.f.	Oct 3, 2025
sephora.com.mx/categories/marcas/e.l.f.-cosmetics	e.l.f.	Oct 7, 2025
elfcosmetics.com/en_CA/holy-strokes-microfine-brow-pen/84424...	e.l.f.	May 12, 2025
elfcosmetics.com/en_CA/glow-reviver-plumping-lip-oil/300255....	e.l.f.	Oct 7, 2025
elfcosmetics.com/en_CA/incredicurl-mascara/300250.html	e.l.f.	Oct 7, 2025
elfcosmetics.com/en_CA/halo-glow-liquid-filter/300211.html	e.l.f.	May 12, 2025
elfcosmetics.com/spf-skin-care	e.l.f.	Sep 3, 2025
elfcosmetics.com/incredicurl-mascara/300250.html	e.l.f.	Sep 3, 2025
elfcosmetics.com/cream-glide-lip-liner/300230.html	e.l.f.	Sep 3, 2025
elfcosmetics.com/squeeze-me-lip-balm/300222.html	e.l.f.	Sep 3, 2025
elfcosmetics.com/beauty-squad-central	e.l.f.	Sep 3, 2025
elfcosmetics.com/en_CA/jellypop	e.l.f.	Oct 7, 2025
elfcosmetics.com/eu/bright-icon-vitamin-c--e--ferulic-serum/...	e.l.f.	Oct 7, 2025
elfcosmetics.com/eu/glow-reviver-lip-oil-glimmer/83048.html	e.l.f.	May 12, 2025
elfcosmetics.com/plz-clarify-facial-oil/57322UP.html	e.l.f.	May 3, 2025
elfcosmetics.com/collections/award-winning-beauty	e.l.f.	Oct 3, 2025
elfcosmetics.com/halo-glow-liquid-filter/300211.html	e.l.f.	May 3, 2025
elfcosmetics.com/skin-care/treatments	e.l.f.	May 3, 2025
elfcosmetics.com/eu/lips	e.l.f.	Oct 7, 2025
elfcosmetics.com/skin-care	e.l.f.	Nov 28, 2025
elfcosmetics.com/bright-icon-vitamin-c--e--ferulic-serum/576...	e.l.f.	May 13, 2025
elfcosmetics.com/halo-glow-liquid-filter/300211.htm	e.l.f.	May 13, 2025
www.elfcosmetics.com/products/glow-reviver-plumping-lip-oil-...	e.l.f.	Jul 20, 2026
elfcosmetics.com/holy-hydration-collection	e.l.f.	Oct 3, 2025
elfcosmetics.com/holy-hydration-barrier-goals-cream/57401UP....	e.l.f.	Jan 19, 2026
elfcosmetics.com/soft-glam-satin-concealer/300262.html	e.l.f.	Jan 19, 2026
elfcosmetics.com/liquid-poreless-putty-primer--cica/82031.ht...	e.l.f.	Jan 19, 2026
elfcosmetics.com/glow-reviver-slipstick/300259.html	e.l.f.	Jan 19, 2026
elfcosmetics.com/microfine-brow-pencil/300258.html	e.l.f.	Jan 19, 2026
elfcosmetics.com/halo-glow-silky-powder-highlighter/300260.h...	e.l.f.	Jan 19, 2026
elfcosmetics.com/en_CA/glow-reviver-slipstick/300259.html	e.l.f.	Jan 19, 2026
elfcosmetics.com/shop-all-new-makeup	e.l.f.	Jan 19, 2026
www.elfcosmetics.com/products/main-stain-lip-marker	e.l.f.	Jul 20, 2026
www.elfcosmetics.com/products/glow-reviver-lip-oil-stick	e.l.f.	Jul 20, 2026
www.elfcosmetics.com/collections/power-grip-collection	e.l.f.	Jul 20, 2026
www.elfcosmetics.com/pages/elfhaircare	e.l.f.	Jul 20, 2026
www.elfcosmetics.com/collections/soft-glam-collection	e.l.f.	Jul 20, 2026
elfcosmetics.com/holy-grail-collections/halo-glow-collection	e.l.f.	May 3, 2025
elfcosmetics.com/power-grip-collection	e.l.f.	May 3, 2025
elfcosmetics.com/collections/glow-reviver-collection	e.l.f.	May 3, 2025
elfcosmetics.com/holy-hydration-thirst-burst-drops/57586.htm...	e.l.f.	May 3, 2025
elfcosmetics.com/camo-liquid-bronzer-and-contour/300241.html	e.l.f.	May 3, 2025
elfcosmetics.com/glow-reviver-lip-oil-glimmer/300242.html	e.l.f.	May 3, 2025
elfcosmetics.com/camo-liquid-blush/300234.html	e.l.f.	May 3, 2025
elfcosmetics.com/glow-reviver-plumping-lip-oil-kit/81767.htm...	e.l.f.	Nov 28, 2025
elfcosmetics.com/glossy-lip-stain-shades-4-days-kit/81930.ht...	e.l.f.	Nov 28, 2025
elfcosmetics.com/jellypop	e.l.f.	Sep 3, 2025
elfcosmetics.com/best-and-obsessed-skincare-kit/57011UP.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/power-grip-dewy-setting-spray/84759.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/bronzing-drops/300240.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/sheer-for-it-blush-tint/82324.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/brow-laminating-gel/81765.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/bright--brewtiful-eye-cream/300265.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/liquid-velvet-eyeshadow/300257.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/eu	e.l.f.	May 3, 2025
elfcosmetics.com/lips	e.l.f.	Nov 28, 2025
elfcosmetics.com/kit/build-your-own-holiday-beauty-kit	e.l.f.	Nov 28, 2025
elfcosmetics.com/halo-glow-skin-tint-spf-50/300252.html	e.l.f.	Nov 28, 2025
elfcosmetics.com/halo-glow-powder-filter/300247.html	e.l.f.	May 3, 2025
elfcosmetics.com/the-hottest-drops-duo/57300.html	e.l.f.	May 3, 2025
elfcosmetics.com.au	e.l.f.	May 3, 2025
elfcosmetics.com/en_CA/glossy-lip-stain-shades-4-days-kit/81...	e.l.f.	Nov 28, 2025

e.l.f.

Brand Intelligence

Deep brand data is coming

Top Landing Pages

All Tracked URLs

e.l.f.

Brand Intelligence

Deep brand data is coming

Audience Demographics

Gender Distribution

Age Distribution

Similar Brands

Tech Stack

ab_testing

ad_platform

affiliate

cro_tools

ecommerce_platform

email_marketing

marketing_attribution

payment

personalization

popups

reviews

shipping

subscription

web_analytics

Top Landing Pages

All Tracked URLs

Audience Demographics

Gender Distribution

Age Distribution

Similar Brands

Tech Stack

ab_testing

ad_platform

affiliate

cro_tools

ecommerce_platform

email_marketing

marketing_attribution

payment

personalization

popups

reviews

shipping

subscription

web_analytics