Discover 50 brands with similar audience, category alignment, and market positioning to Goop. Compare competitors and alternatives.
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Ranked by affinity score - higher scores indicate stronger similarity
| # | Brand | Match | Category | Monthly Visits | Rank |
|---|---|---|---|---|---|
| 1 | G goopkitchen.com goopkitchen.com | 100% | food and drink/restaurants and delivery | — | - |
| 2 | S shopmy.us shopmy.us | 100% | - | — | - |
| 3 | T themandrake.com themandrake.com | 87% | travel and tourism/accommodation and hotels | — | - |
| 4 | O Obagi obagi.com | 84% | Beauty & Personal Care | 289.0K | #151,100 |
| 5 | S Solawave solawave.co | 83% | Beauty & Personal Care | 250.4K | #196,352 |
| 6 | B billiondollarbeauty.com billiondollarbeauty.com | 83% | - | — | - |
| 7 | M macreneactives.com macreneactives.com | 83% | - | — | - |
| 8 | B Beauty By Earth beautybyearth.com | 82% | Beauty & Personal Care | 127.2K | #313,903 |
| 9 | D DIME Beauty dimebeautyco.com | 82% | Beauty & Personal Care | 419.4K | #117,918 |
| 10 | H Heretic Parfum hereticparfum.com | 82% | Beauty & Personal Care | 352.7K | #122,343 |
| 11 | L La Bonne Brosse labonnebrosse.com | 82% | Beauty & Personal Care | 93.9K | #314,074 |
| 12 | B Boom! boombeauty.com | 82% | Beauty & Personal Care | 35.3K | #802,598 |
| 13 | J Jones Road jonesroadbeauty.com | 82% | Beauty & Personal Care | 2.2M | #18,405 |
| 14 | B boucleme.us boucleme.us | 82% | - | — | - |
| 15 | K kevinmurphy.com.au kevinmurphy.com.au | 82% | - | — | - |
| 16 | R Rare Beauty rarebeauty.com | 82% | Beauty & Personal Care | 677.0K | #57,505 |
| 17 | V Victoria Beckham Beauty victoriabeckhambeauty.com | 82% | Beauty & Personal Care | 655.6K | #66,929 |
| 18 | D drwhitneybowebeauty.com drwhitneybowebeauty.com | 82% | - | — | - |
| 19 | D Dieux dieuxskin.com | 82% | Beauty & Personal Care | 176.1K | #194,550 |
| 20 | V Vegamour vegamour.com | 82% | Beauty & Personal Care | 271.8K | #176,674 |
| 21 | H Hollywood Hair Bar hollywoodhairbar.com | 81% | Beauty & Personal Care | 70.6K | #494,097 |
| 22 | S shop.briogeohair.com shop.briogeohair.com | 81% | - | — | - |
| 23 | H honuaskincare.com honuaskincare.com | 81% | - | — | - |
| 24 | G goairshop.com goairshop.com | 81% | - | — | - |
| 25 | L LYMA lyma.life | 81% | Beauty & Personal Care | 162.9K | #276,320 |
| 26 | K Kaja Beauty kajabeauty.com | 81% | Beauty & Personal Care | 33.1K | #725,082 |
| 27 | S SOSHE Beauty soshebeauty.com | 81% | Beauty & Personal Care | 24.7K | #803,904 |
| 28 | S skinmedix.com skinmedix.com | 81% | - | — | - |
| 29 | B beautyliv.com beautyliv.com | 81% | - | — | - |
| 30 | E exploreforia.com exploreforia.com | 81% | - | — | - |
| 31 | I inspirebeautyshop.com inspirebeautyshop.com | 80% | - | — | - |
| 32 | S saltyface.com saltyface.com | 80% | - | — | - |
| 33 | G grove.co grove.co | 80% | - | 871.5K | #46,480 |
| 34 | G gimmebeauty.com gimmebeauty.com | 80% | - | 63.6K | #504,981 |
| 35 | Z zoskinhealth.com zoskinhealth.com | 80% | - | — | - |
| 36 | I Innbeauty Project innbeautyproject.com | 79% | Beauty & Personal Care | 143.1K | #282,053 |
| 37 | G glo7.com glo7.com | 79% | - | — | - |
| 38 | K Kate Mcleod katemcleod.com | 79% | Beauty & Personal Care | 46.1K | #547,073 |
| 39 | S skincareessentials.com skincareessentials.com | 79% | - | 212.3K | #164,583 |
| 40 | F fragrantica.com fragrantica.com | 79% | - | — | - |
| 41 | W Westman Atelier westman-atelier.com | 79% | Beauty & Personal Care | 346.2K | #105,576 |
| 42 | U ulta.com ulta.com | 78% | - | 59.7M | #534 |
| 43 | K kobaskincare.com kobaskincare.com | 78% | - | — | - |
| 44 | D dermstreet.com dermstreet.com | 78% | - | — | - |
| 45 | J jetsetpilates.com jetsetpilates.com | 78% | - | — | - |
| 46 | L lasuiteskincare.com lasuiteskincare.com | 78% | - | — | - |
| 47 | R Ranavat ranavat.com | 77% | Beauty & Personal Care | 106.8K | #379,718 |
| 48 | D dosaygive.com dosaygive.com | 77% | - | — | - |
| 49 | H HUM Nutrition humnutrition.com | 77% | Health & Wellness | 283.7K | #158,863 |
| 50 | T thegoodtrade.com thegoodtrade.com | 77% | - | 1.2M | #56,651 |