Discover 50 brands with similar audience, category alignment, and market positioning to ILIA. Compare competitors and alternatives.
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Ranked by affinity score - higher scores indicate stronger similarity
| # | Brand | Match | Category | Monthly Visits | Rank |
|---|---|---|---|---|---|
| 1 | J Jones Road jonesroadbeauty.com | 100% | Beauty & Personal Care | 2.2M | #18,405 |
| 2 | K Kosas kosas.com | 97% | Beauty & Personal Care | 381.7K | #99,045 |
| 3 | R RMS Beauty rmsbeauty.com | 97% | Beauty & Personal Care | 419.2K | #90,421 |
| 4 | M Merit meritbeauty.com | 96% | Beauty & Personal Care | 839.1K | #55,715 |
| 5 | T Thrive Causemetics thrivecausemetics.com | 93% | Beauty & Personal Care | 2.4M | #23,397 |
| 6 | W wellpeople.com wellpeople.com | 91% | health/alternative and natural medicine | — | - |
| 7 | S Saie saiehello.com | 90% | Beauty & Personal Care | 281.3K | #134,577 |
| 8 | H Haus Labs hauslabs.com | 89% | Beauty & Personal Care | 1.1M | #46,231 |
| 9 | F fentybeauty.com fentybeauty.com | 86% | lifestyle/beauty and cosmetics | 1.9M | - |
| 10 | N NARS Cosmetics narscosmetics.com | 86% | Beauty & Personal Care | 935.2K | #54,891 |
| 11 | O Ogee ogee.com | 85% | Beauty & Personal Care | 375.7K | #120,830 |
| 12 | T Tarte tartecosmetics.com | 85% | Beauty & Personal Care | 1.7M | #29,146 |
| 13 | C credobeauty.com credobeauty.com | 85% | lifestyle/beauty and cosmetics | 360.3K | #118,126 |
| 14 | S sephora.com sephora.com | 85% | lifestyle/beauty and cosmetics | 64.6M | #570 |
| 15 | J Jane Iredale janeiredale.com | 84% | Beauty & Personal Care | 145.1K | #212,991 |
| 16 | K Krave kravebeauty.com | 84% | Beauty & Personal Care | 144.2K | #249,287 |
| 17 | O oge.com oge.com | 84% | heavy industry and engineering/energy industry | — | - |
| 18 | N niche-beauty.com niche-beauty.com | 83% | - | — | - |
| 19 | M maccosmetics.com maccosmetics.com | 83% | - | — | - |
| 20 | E e.l.f. elfcosmetics.co.uk | 83% | Beauty & Personal Care | — | - |
| 21 | 1 100% PURE 100percentpure.com | 83% | Beauty & Personal Care | 208.2K | #140,096 |
| 22 | C Charlotte Tilbury charlottetilbury.com | 83% | Beauty & Personal Care | 2.5M | #18,427 |
| 23 | P Prime Prometics primeprometics.com | 83% | Beauty & Personal Care | 4.9M | - |
| 24 | C clinique.com clinique.com | 83% | - | — | - |
| 25 | H henneorganics.com henneorganics.com | 83% | - | — | - |
| 26 | E Elizabeth Arden elizabetharden.co.uk | 82% | Beauty & Personal Care | — | - |
| 27 | M makeupgeek.com makeupgeek.com | 82% | - | — | - |
| 28 | O ohmycream.com ohmycream.com | 82% | - | — | - |
| 29 | S spacenk.com spacenk.com | 82% | - | 4.1M | #12,958 |
| 30 | B bareMinerals bareminerals.com | 82% | Beauty & Personal Care | 630.0K | #68,255 |
| 31 | C camerareadycosmetics.com camerareadycosmetics.com | 82% | - | — | - |
| 32 | L Laura Mercier lauramercier.com | 82% | Beauty & Personal Care | 360.7K | #108,112 |
| 33 | F Fat and the Moon fatandthemoon.com | 82% | Beauty & Personal Care | 41.1K | #548,942 |
| 34 | B Beauty Pie beautypie.com | 82% | Beauty & Personal Care | 481.1K | #67,830 |
| 35 | A aveda.ca aveda.ca | 81% | - | — | - |
| 36 | E ecco-verde.co.uk ecco-verde.co.uk | 81% | - | — | - |
| 37 | L LOOKFANTASTIC lookfantastic.com | 81% | Beauty & Personal Care | 6.0M | #10,079 |
| 38 | L lovelyskin.com lovelyskin.com | 81% | - | — | - |
| 39 | T thedetoxmarket.com thedetoxmarket.com | 81% | - | — | - |
| 40 | S spectrumcollections.com spectrumcollections.com | 81% | - | — | - |
| 41 | F Face Theory facetheory.com | 81% | Beauty & Personal Care | 132.7K | #284,313 |
| 42 | S studio10beauty.com studio10beauty.com | 81% | - | — | - |
| 43 | G giorgioarmanibeauty-usa.com giorgioarmanibeauty-usa.com | 81% | - | — | - |
| 44 | Y yesstyle.com yesstyle.com | 81% | - | 14.9M | #2,585 |
| 45 | S Stila Cosmetics stilacosmetics.com | 81% | Beauty & Personal Care | 125.2K | #268,563 |
| 46 | B beautysense.ca beautysense.ca | 81% | - | — | - |
| 47 | H highbornlondon.com highbornlondon.com | 81% | - | — | - |
| 48 | T Tatcha tatcha.com | 81% | Beauty & Personal Care | 430.2K | #113,315 |
| 49 | B Bobbi Brown bobbibrowncosmetics.com | 81% | Beauty & Personal Care | 382.0K | #111,446 |
| 50 | S Supergoop supergoop.com | 80% | Beauty & Personal Care | 418.6K | #83,395 |