GT Takeover vs FDAY Homepage

started

Content

URL Test

Started

6 days ago

Jun 1, 2025

Duration

Ongoing

Still running

Variations

Test variants

Audience Rules

Targeting filters

Test Variations

Different variants being tested in this experiment

Traffic allocation: 50%

URL Redirects:

https://ridge.com/ →

Type: fullReplacement

Traffic allocation: 50%

URL Redirects:

https://ridge.com/ → https://ridge.com/pages/home-05-27

Type: fullReplacement