Brand Split Tests

Lifestyle Images | MAY 2025

Testing impact of lifestyle images against studio

FM Bundle Style to PDP

For MSRP period or without GWP

Elite Bundle Style to PDP

For MSRP period or without GWP

Tapjoy Banner

LP - Bone Conduction - Content Retest

Try Now vs Subscribe Now

The Summer Shop - Custom event tracking

Price Test | Sample Pack - New Customer: $10 - $15 - $20

A/A Test

Sample + Complete: Control - One - Two

Price Test | Sample Pack: $20 - $15 - $10

REDIRECT - LIST COPY TEST - CONTROL VS V4 VS V5 - 5/25/25 - JD

HH New Template

Supersale banner test

Tariffs LP

Price test for Cleaning tablets

Wooden Tetris - Add on Test

New Frequently Bought Test

Home Page: New Photos

Resistance Band Leggings: New Images

Harmoniser les fiches produit

T013 - Sticky ATC

Testing sticky ATC button on 4L pdp

T014 - Vet testimonials

Adding 3 vet testimonials on WF PDP below hero

Copy of Lander Vs PDP

Lawn Mower Listicle Vs PdP test

Beard Boost | 5RW A4 vs. EX 1 vs. PDP

Sling Variants

Wuffes Style Skin Focused SACS vs. Advertorial Style SACS

Wuffes Style Apoquel Focused SACS vs. Advertorial Style SACS

PAL Bulleted Product Description

The brevity and directness of bulleted descriptions will improve conversion

HSA/FSA LP vs Sub-domain

Sub-domain vs landing page

Navigation Bundle Features AB test

Navigation Bundle Features AB test

Sonicsmooth Pro+ Starter Kit

STF Bulleted Product Description

Shorten description to be more concise and get more content above the fold and test the brevity and directness of bullets to improve conversion

CHROME ONLY AND SP6PS

Yuma / Sales AI v2

Adding an AI Q&A feature will increase conversion rate on site - 2nd round

S15 - Scent Tooltip Modal

Navigation | Reduce the amount of products listed on the navigation

S14 - Collection USPs

S13 - Product Name

Cart | Cart Visual Upgrade

ONS-042DM - Progress Bar on PDP

ID: 24 | (Cart) Add Shipping Protection

Product | Tabs

If we add informational tabs for product description, benefits, and how to use instructions above the fold, we anticipate this will increase clarity about the product's value proposition

Hairebel sliderTest x ConvertMate Exp slider testimonios

Rollout of Product | Headline & Subheadline

QA | Bestsellers ReOrder (Template Swap)

Q2-2025 Movie2 // Movie1 // Movie3

Q2-2025 Movie2 // Movie1 // Movie3

Q2-2025 TV2 // TV1 // TV3

Q2-2025 TV2 // TV1 // TV3

[05.23.25] Homepage Hero