Brands targeting Generation X (ages 35-44)
| # | Brand | Category | Gen X Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Media & Education | 26% | 75% 25% | 2.6M | |
| 2 | Health & Wellness | 27% | 83% 17% | 1.0M | |
| 3 | Beauty & Personal Care | 25% | 68% 32% | 543.8K | |
| 4 | Home & Garden | 29% | 35% 65% | 498.8K | |
| 5 | Eyewear | 27% | 75% 25% | 380.7K | |
| 6 | Bags & Accessories | 25% | 79% 21% | 372.1K | |
| 7 | Media & Education | 29% | 72% 28% | 367.2K | |
| 8 | Beauty & Personal Care | 27% | 86% 14% | 326.5K | |
| 9 | Apparel | 26% | 79% 21% | 287.6K | |
| 10 | Sports & Outdoors | 28% | 30% 70% | 283.4K | |
| 11 | Hobbies, Crafts & Stationery | 28% | 74% 26% | 222.0K | |
| 12 | Electronics & Tech | 26% | 35% 65% | 207.2K | |
| 13 | Beauty & Personal Care | 28% | 83% 17% | 186.5K | |
| 14 | Apparel | 26% | 40% 60% | 173.6K | |
| 15 | Apparel | 25% | 79% 21% | 168.7K | |
| 16 | Jewelry & Watches | 25% | 48% 52% | 163.3K | |
| 17 | Apparel | 25% | 62% 38% | 140.3K | |
| 18 | Home & Garden | 27% | 83% 17% | 117.8K | |
| 19 | Beauty & Personal Care | 28% | 70% 30% | 112.5K | |
| 20 | Footwear | 25% | 78% 22% | 111.7K | |
| 21 | Beauty & Personal Care | 26% | 33% 67% | 94.6K | |
| 22 | Home & Garden | 26% | 18% 82% | 89.9K | |
| 23 | Apparel | 26% | 70% 30% | 84.7K | |
| 24 | Beverages | 25% | 61% 39% | 84.5K | |
| 25 | Sports & Outdoors | 29% | 25% 75% | 84.1K | |
| 26 | Home & Garden | 25% | 77% 23% | 79.4K | |
| 27 | Health & Wellness | 27% | 77% 23% | 77.8K | |
| 28 | Home & Garden | 28% | 52% 48% | 70.1K | |
| 29 | Bags & Accessories | 26% | 42% 58% | 63.8K | |
| 30 | Health & Wellness | 25% | 71% 29% | 63.7K | |
| 31 | Health & Wellness | 25% | 50% 50% | 59.6K | |
| 32 | Jewelry & Watches | 28% | 76% 24% | 50.8K | |
| 33 | Pets | 28% | 79% 21% | 47.2K | |
| 34 | M | Health & Wellness | 29% | 71% 29% | 40.6K |
| 35 | Home & Garden | 30% | 82% 18% | 35.0K | |
| 36 | Hobbies, Crafts & Stationery | 27% | 48% 52% | — |