Brands targeting Generation X (ages 35-44)
| # | Brand | Category | Gen X Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Gaming | 28% | 60% 40% | 9.1M | |
| 2 | Software | 25% | 52% 48% | 7.3M | |
| 3 | Gaming | 29% | 54% 46% | 3.9M | |
| 4 | Software | 26% | 56% 44% | 1.6M | |
| 5 | Content & Media | 26% | 61% 39% | 1.4M | |
| 6 | Apparel & Accessories | 26% | 80% 20% | 514.6K | |
| 7 | Sporting Goods | 29% | 34% 66% | 438.0K | |
| 8 | On-Demand Services | 26% | 63% 37% | 356.7K | |
| 9 | Content & Media | 30% | 47% 53% | 269.4K | |
| 10 | Finance & Fintech | 26% | 65% 35% | 266.2K | |
| 11 | Apparel & Accessories | 25% | 73% 27% | 256.5K | |
| 12 | Software | 25% | 52% 48% | 253.7K | |
| 13 | Apparel & Accessories | 25% | 84% 16% | 134.9K | |
| 14 | Sporting Goods | 29% | 27% 73% | 123.0K | |
| 15 | Finance & Fintech | 28% | 65% 35% | 97.4K | |
| 16 | Software | 27% | 62% 38% | 91.4K | |
| 17 | On-Demand Services | 27% | 58% 42% | 79.9K | |
| 18 | On-Demand Services | 26% | 68% 32% | 75.7K | |
| 19 | Content & Media | 29% | 66% 34% | 55.5K | |
| 20 | Apparel & Accessories | 26% | 75% 25% | 50.3K | |
| 21 | B | Health & Beauty | 26% | 56% 44% | 49.5K |
| 22 | Finance & Fintech | 33% | 70% 30% | 39.6K | |
| 23 | Sporting Goods | 26% | 42% 58% | 38.0K | |
| 24 | Electronics | 27% | 48% 52% | 24.7K | |
| 25 | Food, Beverages and Tobacco | 26% | 28% 72% | 22.5K | |
| 26 | Food, Beverages and Tobacco | 26% | 49% 51% | 20.6K | |
| 27 | Finance & Fintech | 25% | 44% 56% | 17.3K | |
| 28 | On-Demand Services | 26% | 59% 41% | 14.1K | |
| 29 | Animals & Pet Supplies | 25% | 65% 35% | 10.4K | |
| 30 | On-Demand Services | 26% | 51% 49% | 9.1K | |
| 31 | Finance & Fintech | 26% | 66% 34% | 7.0K | |
| 32 | Apparel & Accessories | 28% | 76% 24% | 0 | |
| 33 | On-Demand Services | 26% | 56% 44% | 0 | |
| 34 | Finance & Fintech | 26% | 45% 55% | 0 |