Brands targeting Generation X (ages 35-44)
| # | Brand | Category | Gen X Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Software | 27% | 52% 48% | 7.0M | |
| 2 | Gaming | 29% | 59% 41% | 4.4M | |
| 3 | Apparel & Accessories | 25% | 81% 19% | 1.2M | |
| 4 | Apparel & Accessories | 27% | 64% 36% | 951.3K | |
| 5 | Content & Media | 25% | 61% 39% | 847.6K | |
| 6 | Home & Garden | 26% | 76% 24% | 384.2K | |
| 7 | On-Demand Services | 36% | 74% 26% | 375.6K | |
| 8 | Eyewear & Optical | 26% | 72% 28% | 357.1K | |
| 9 | Sporting Goods | 26% | 36% 64% | 284.5K | |
| 10 | Apparel & Accessories | 25% | 64% 36% | 218.7K | |
| 11 | Apparel & Accessories | 25% | 72% 28% | 218.2K | |
| 12 | Electronics | 25% | 65% 35% | 199.1K | |
| 13 | Animals & Pet Supplies | 26% | 69% 31% | 182.6K | |
| 14 | Health & Beauty | 26% | 76% 24% | 172.2K | |
| 15 | Office Supplies | 26% | 38% 62% | 137.0K | |
| 16 | Health & Beauty | 26% | 80% 20% | 130.3K | |
| 17 | Finance & Fintech | 29% | 60% 40% | 104.9K | |
| 18 | Sporting Goods | 27% | 25% 75% | 86.3K | |
| 19 | Baby & Toddler | 25% | 81% 19% | 81.0K | |
| 20 | Animals & Pet Supplies | 26% | 81% 19% | 58.6K | |
| 21 | Health & Beauty | 25% | 84% 16% | 45.6K | |
| 22 | Electronics | 27% | 48% 52% | 0 |