How do you determine which brands target Gen Z?

We analyze audience demographic data to identify brands with significant Gen Z representation in their customer base. Brands are included when their Gen Z audience ratio exceeds specific thresholds.

What types of brands appeal most to Gen Z?

Brands targeting Gen Z span multiple categories, but certain verticals show stronger affinity. Browse our list of 100 Gen Z-focused brands to discover which industries resonate most with this demographic.

How accurate is the Gen Z audience data?

Our audience demographic data comes from reputable analytics providers and is regularly validated. While no demographic data is 100% precise, our thresholds ensure high confidence in Gen Z audience alignment.

Can I compare Gen Z brands across categories?

Yes, you can filter Gen Z brands by category to compare how different industries approach this audience. This helps identify category-specific strategies for reaching Gen Z consumers.

How can I market more effectively to Gen Z?

Study the 100 successful brands targeting Gen Z in our database. Analyze their landing pages, marketing messages, and product positioning to understand what resonates with Gen Z audiences.

Audience

Brands Targeting Gen Z

Brands targeting Generation Z (ages 18-24)

100 results

100

Gen Z Brands

33%

Avg Segment %

57%

Max Segment %

9.2M

Avg Monthly Visits

Segment Insights

Traffic Distribution

High traffic (1M+)46 brands

Medium (100K-1M)54 brands

Emerging (<100K)0 brands

Top Categories

1Apparel & Accessories32

2Electronics17

3Health & Beauty13

4Software12

5Toys & Games9

Avg Age Distribution

18-24

33%

25-34

32%

35-44

15%

45-54

10%

55-64

65+

Filter by Category

Health & Beauty Apparel & Accessories Food & Beverages Home & Garden Electronics

Other Audience Segments

Millennials Gen X Female Male

#	Brand	Category	Gen Z Age %	Gender Split	Monthly Visits
1	B Brave Software	Software	33%	32% \| 68%	659.7M
2	M Meesho	Apparel & Accessories	26%	40% \| 60%	54.2M
3	Q Quizlet	Software	28%	63% \| 37%	38.8M
4	P PhotoRoom	Software	25%	44% \| 56%	20.5M
5	C Cashify	Electronics	29%	26% \| 74%	15.2M
6	D DistroKid	Software	27%	36% \| 64%	10.4M
7	W Wondershare Filmora Video Editor	Content & Media	26%	34% \| 66%	8.0M
8	T The Glitch Productions Store	Apparel & Accessories	50%	43% \| 57%	5.7M
9	P Pilgrim	Apparel & Accessories	26%	41% \| 59%	5.5M
10	Y YoungLA	Apparel & Accessories	32%	45% \| 55%	5.2M
11	S Splice	Software	32%	35% \| 65%	4.6M
12	H HOLY	Food & Drinks	31%	36% \| 64%	3.6M
13	F Foxtale	Health & Beauty	26%	50% \| 50%	3.6M
14	M Minimalistinc	Health & Beauty	29%	43% \| 57%	3.4M
15	E Edikted	Apparel & Accessories	29%	85% \| 15%	3.0M
16	D Dot & Key	Health & Beauty	29%	49% \| 51%	2.9M
17	Y Youtooz	Toys & Games	47%	37% \| 63%	2.8M
18	A AirBrush	Software	29%	41% \| 59%	2.7M
19	B Bare Anatomy	Health & Beauty	26%	43% \| 57%	2.7M
20	S Salty	On-Demand Services	31%	44% \| 56%	2.6M
21	K Keychron	Electronics	26%	33% \| 67%	2.4M
22	S Skullcandy	Electronics	25%	39% \| 61%	2.4M
23	A Aelfric Eden	Apparel & Accessories	35%	65% \| 35%	2.3M
24	F Fangamer	Apparel & Accessories	56%	33% \| 67%	2.3M
25	J Jaded London	Apparel & Accessories	28%	71% \| 29%	2.2M
26	D dBrand	Electronics	26%	29% \| 71%	2.2M
27	A Ableton	Software	25%	36% \| 64%	2.1M
28	M Motel Rocks	Apparel & Accessories	25%	87% \| 13%	2.0M
29	G GameSir	Electronics	38%	22% \| 78%	1.9M
30	O Ornikar	Finance & Fintech	26%	50% \| 50%	1.8M
31	F Forte Series	Health & Beauty	28%	38% \| 62%	1.7M
32	M MOZA Racing	Electronics	32%	18% \| 82%	1.7M
33	S Secretlab	Gaming	28%	28% \| 72%	1.6M
34	C Craftd	Apparel & Accessories	26%	42% \| 58%	1.6M
35	D Deconstruct Skincare	Health & Beauty	27%	48% \| 52%	1.5M
36	S Scuffers	Apparel & Accessories	29%	65% \| 35%	1.4M
37	A ATK Gear	Electronics	48%	26% \| 74%	1.3M
38	D DFYNE	Apparel & Accessories	25%	73% \| 27%	1.2M
39	E En Route Jewelry	Apparel & Accessories	30%	82% \| 18%	1.2M
40	N NZXT	Gaming	34%	23% \| 77%	1.1M
41	S Steady Hands	Apparel & Accessories	40%	45% \| 55%	1.1M
42	S Scuf	Gaming	35%	23% \| 77%	1.1M
43	C COLD CULTURE	Food, Beverages and Tobacco	32%	59% \| 41%	1.1M
44	A Anbernic	Gaming	29%	24% \| 76%	1.1M
45	L LEWKIN	Apparel & Accessories	39%	74% \| 26%	1.0M
46	D DokiDoki Cosplay	Apparel & Accessories	53%	52% \| 48%	1.0M
47	W WishCare	Health & Beauty	27%	48% \| 52%	965.4K
48	G Good Smile US	Toys & Games	52%	34% \| 66%	952.5K
49	L LaceMade	Apparel & Accessories	28%	83% \| 17%	884.8K
50	P Plushie Dreadfuls	Toys & Games	36%	62% \| 38%	880.9K
51	G GravaStar	Electronics	39%	29% \| 71%	874.0K
52	L LTTStore	Electronics	29%	20% \| 80%	863.5K
53	S Starforge Systems	Electronics	42%	24% \| 76%	821.2K
54	G G Fuel	Gaming	34%	30% \| 70%	819.5K
55	C Cool shirtz	Apparel & Accessories	44%	49% \| 51%	794.7K
56	I iZotope	Software	28%	33% \| 67%	777.8K
57	W www.urbanmonkey.com	Apparel & Accessories	29%	35% \| 65%	773.3K
58	B Blokees	Toys & Games	37%	32% \| 68%	753.7K
59	M Minga London	Apparel & Accessories	38%	73% \| 27%	736.1K
60	C Cernucci	Apparel & Accessories	32%	55% \| 45%	717.4K
61	A Adil Qadri	Health & Beauty	27%	31% \| 69%	715.8K
62	W Wildflower Cases	Luggage & Bags	29%	83% \| 17%	657.3K
63	H Hard Jewelry	Apparel & Accessories	35%	49% \| 51%	598.1K
64	W WLMOUSE	Electronics	50%	26% \| 74%	578.7K
65	P Pimax	Electronics	32%	21% \| 79%	560.9K
66	S Stickitup.xyz	Software	32%	34% \| 66%	531.8K
67	W WALLHACK	Electronics	48%	24% \| 76%	522.8K
68	F Fire-Boltt	Electronics	25%	30% \| 70%	493.7K
69	C Civil Regime	Apparel & Accessories	30%	38% \| 62%	475.2K
70	D Deyga Organics	Health & Beauty	29%	45% \| 55%	470.3K
71	T Thesupermade	Software	33%	45% \| 55%	458.0K
72	I iam8bit	Gaming	43%	29% \| 71%	457.7K
73	S Sonny Angel USA	Toys & Games	28%	68% \| 32%	452.0K
74	P PlushShop	Toys & Games	46%	52% \| 48%	446.7K
75	D DRMERS CLUB	Apparel & Accessories	31%	61% \| 39%	436.8K
76	B Breathe Divinity	Apparel & Accessories	43%	34% \| 66%	419.6K
77	F Finalmouse	Electronics	44%	19% \| 81%	413.6K
78	P Pusheen	Toys & Games	35%	59% \| 41%	386.9K
79	S Sihoo	Furniture	27%	31% \| 69%	366.0K
80	S Skincare by Sanfe	Health & Beauty	26%	44% \| 56%	356.2K
81	C Casablanca Paris	Apparel & Accessories	30%	49% \| 51%	350.2K
82	L Loopmasters	Content & Media	27%	28% \| 72%	350.0K
83	V Vitaly	Apparel & Accessories	27%	47% \| 53%	330.3K
84	T TWOSVGE	Cameras & Optics	27%	49% \| 51%	326.7K
85	A AFTERSHOCK PC Australia	Electronics	30%	31% \| 69%	321.5K
86	P Paul Kenzie	Apparel & Accessories	26%	36% \| 64%	321.3K
87	M MDacne	Health & Beauty	31%	52% \| 48%	299.6K
88	N Nyahallo	Apparel & Accessories	38%	58% \| 42%	296.3K
89	T Theigt	Software	30%	40% \| 60%	295.7K
90	K KIIKIO	Apparel & Accessories	43%	43% \| 57%	295.3K
91	C Conzuri	Software	30%	30% \| 70%	288.2K
92	C CAINTÈ	Apparel & Accessories	31%	59% \| 41%	286.6K
93	C Cole Buxton	Apparel & Accessories	27%	46% \| 54%	273.8K
94	T The Mousepad Company	Office Supplies	31%	27% \| 73%	250.7K
95	B Bubble	Health & Beauty	26%	74% \| 26%	247.2K
96	E EasySMX	Electronics	32%	22% \| 78%	240.3K
97	M Maestro Media	Toys & Games	57%	32% \| 68%	240.3K
98	O OG Slimes	Toys & Games	27%	80% \| 20%	222.5K
99	P PRIME	Food, Beverages and Tobacco	29%	32% \| 68%	222.4K
100	C Conscious Chemist	Health & Beauty	29%	56% \| 44%	218.7K