How do you determine which brands target Gen Z?

We analyze audience demographic data to identify brands with significant Gen Z representation in their customer base. Brands are included when their Gen Z audience ratio exceeds specific thresholds.

What types of brands appeal most to Gen Z?

Brands targeting Gen Z span multiple categories, but certain verticals show stronger affinity. Browse our list of 100 Gen Z-focused brands to discover which industries resonate most with this demographic.

How accurate is the Gen Z audience data?

Our audience demographic data comes from reputable analytics providers and is regularly validated. While no demographic data is 100% precise, our thresholds ensure high confidence in Gen Z audience alignment.

Can I compare Gen Z brands across categories?

Yes, you can filter Gen Z brands by category to compare how different industries approach this audience. This helps identify category-specific strategies for reaching Gen Z consumers.

How can I market more effectively to Gen Z?

Study the 100 successful brands targeting Gen Z in our database. Analyze their landing pages, marketing messages, and product positioning to understand what resonates with Gen Z audiences.

Audience

Brands Targeting Gen Z

Brands targeting Generation Z (ages 18-24)

100 results

100

Gen Z Brands

33%

Avg Segment %

59%

Max Segment %

1.5M

Avg Monthly Visits

Segment Insights

Traffic Distribution

High traffic (1M+)38 brands

Medium (100K-1M)62 brands

Emerging (<100K)0 brands

Top Categories

1Apparel38

2Electronics & Tech23

3Toys, Games & Collectibles12

4Beauty & Personal Care11

5Jewelry & Watches7

Avg Age Distribution

18-24

33%

25-34

32%

35-44

15%

45-54

10%

55-64

65+

Filter by Category

Beauty & Personal Care Apparel Health & Wellness Home & Garden Food

Other Audience Segments

Millennials Gen X Female Male

#	Brand	Category	Gen Z Age %	Gender Split	Monthly Visits
1	A Asus	Electronics & Tech	26%	30% \| 70%	34.1M
2	D Dropout Store	Apparel	26%	46% \| 54%	8.3M
3	P Pilgrim	Beauty & Personal Care	25%	42% \| 58%	5.8M
4	Y YoungLA	Apparel	32%	45% \| 55%	4.9M
5	D Dot & Key	Beauty & Personal Care	27%	49% \| 51%	4.2M
6	F Foxtale	Beauty & Personal Care	27%	50% \| 50%	4.1M
7	M Minimalistinc	Beauty & Personal Care	28%	41% \| 59%	3.3M
8	D dBrand	Electronics & Tech	26%	28% \| 72%	3.0M
9	E Edikted	Apparel	29%	85% \| 15%	3.0M
10	H HOLY	Beverages	31%	36% \| 64%	2.9M
11	Y Youtooz	Toys, Games & Collectibles	50%	36% \| 64%	2.9M
12	K Keychron	Electronics & Tech	26%	32% \| 68%	2.6M
13	G GameSir	Electronics & Tech	36%	23% \| 77%	2.3M
14	E Elgato	Electronics & Tech	34%	27% \| 73%	2.2M
15	A Aelfric Eden	Apparel	35%	66% \| 34%	1.9M
16	F Fangamer	Toys, Games & Collectibles	59%	34% \| 66%	1.9M
17	T The Glitch Productions Store	Media & Education	49%	43% \| 57%	1.9M
18	J Jaded London	Apparel	28%	72% \| 28%	1.8M
19	G Gamer Supps	Beverages	47%	26% \| 74%	1.7M
20	E evryjewels	Jewelry & Watches	26%	84% \| 16%	1.7M
21	F Fear of God	Apparel	26%	43% \| 57%	1.6M
22	D Deconstruct Skincare	Beauty & Personal Care	27%	42% \| 58%	1.6M
23	S Skullcandy	Electronics & Tech	26%	41% \| 59%	1.6M
24	C COLD CULTURE	Apparel	34%	57% \| 43%	1.5M
25	N Nyahallo	Apparel	29%	55% \| 45%	1.5M
26	M MOZA Racing	Electronics & Tech	32%	18% \| 82%	1.5M
27	S Scuffers	Apparel	29%	64% \| 36%	1.4M
28	A Anbernic	Electronics & Tech	31%	25% \| 75%	1.4M
29	S Secretlab	Furniture & Mattresses	27%	29% \| 71%	1.3M
30	A ATK Gear	Electronics & Tech	47%	25% \| 75%	1.3M
31	F Forte Series	Beauty & Personal Care	29%	36% \| 64%	1.3M
32	S Steady Hands	Apparel	42%	48% \| 52%	1.2M
33	S Salty	Jewelry & Watches	29%	43% \| 57%	1.2M
34	R RenéeCosmetics	Beauty & Personal Care	26%	61% \| 39%	1.1M
35	E En Route Jewelry	Jewelry & Watches	30%	84% \| 16%	1.1M
36	D DokiDoki Cosplay	Apparel	57%	51% \| 49%	1.1M
37	C Cool shirtz	Apparel	45%	45% \| 55%	1.0M
38	T Turtle Beach USA	Electronics & Tech	33%	25% \| 75%	1.0M
39	N NZXT	Electronics & Tech	33%	25% \| 75%	997.8K
40	L LEWKIN	Apparel	39%	76% \| 24%	959.0K
41	S Scuf	Electronics & Tech	34%	23% \| 77%	943.6K
42	G GravaStar	Electronics & Tech	42%	28% \| 72%	932.2K
43	A ATTACK SHARK	Electronics & Tech	45%	23% \| 77%	897.3K
44	M mnml	Apparel	30%	41% \| 59%	890.5K
45	S Starforge Systems	Electronics & Tech	42%	23% \| 77%	873.8K
46	G Good Smile US	Toys, Games & Collectibles	54%	33% \| 67%	866.9K
47	R Revice	Apparel	29%	82% \| 18%	826.8K
48	W Wildflower Cases	Electronics & Tech	27%	81% \| 19%	804.7K
49	L LaceMade	Apparel	26%	83% \| 17%	799.0K
50	H Hard Jewelry	Jewelry & Watches	36%	45% \| 55%	780.3K
51	L LTTStore	Apparel	29%	22% \| 78%	752.9K
52	C Cernucci	Apparel	28%	57% \| 43%	745.8K
53	M Minga London	Apparel	35%	68% \| 32%	737.1K
54	G G Fuel	Beverages	34%	29% \| 71%	734.1K
55	B Blokees	Toys, Games & Collectibles	41%	28% \| 72%	725.8K
56	R RHINOSHIELD France	Electronics & Tech	30%	41% \| 59%	674.6K
57	N NSLS Shop	Apparel	29%	62% \| 38%	671.7K
58	I iZotope	Software & Apps	30%	33% \| 67%	645.8K
59	J Juicy Couture	Apparel	25%	72% \| 28%	640.1K
60	P Plushie Dreadfuls	Toys, Games & Collectibles	35%	60% \| 40%	640.1K
61	P Pimax	Electronics & Tech	33%	21% \| 79%	624.0K
62	V Vault X	Toys, Games & Collectibles	27%	38% \| 62%	616.6K
63	S Shaka Wear	Apparel	27%	42% \| 58%	591.7K
64	T TENGA STORE USA	Adult & Age-Restricted	34%	22% \| 78%	557.7K
65	S Stickitup.xyz	Hobbies, Crafts & Stationery	38%	34% \| 66%	546.1K
66	J JNCO Los Angeles	Apparel	32%	40% \| 60%	535.4K
67	S Sabrina Carpenter Official Store	Apparel	31%	65% \| 35%	527.0K
68	W WALLHACK	Electronics & Tech	47%	25% \| 75%	521.0K
69	3 33mm	Apparel	26%	51% \| 49%	517.2K
70	S Shark Robot	Toys, Games & Collectibles	48%	37% \| 63%	515.0K
71	R REGALROSE	Jewelry & Watches	27%	83% \| 17%	509.5K
72	F Fire-Boltt	Electronics & Tech	26%	32% \| 68%	508.0K
73	W www.urbanmonkey.com	Apparel	29%	33% \| 67%	506.7K
74	A Adil Qadri	Beauty & Personal Care	26%	32% \| 68%	504.0K
75	D Dandy's World	Toys, Games & Collectibles	45%	46% \| 54%	502.4K
76	C Cheeky	Beauty & Personal Care	40%	31% \| 69%	499.8K
77	T Tiger Mist USA	Apparel	25%	87% \| 13%	492.6K
78	P PXP	Apparel	27%	51% \| 49%	484.8K
79	P Pusheen	Toys, Games & Collectibles	30%	55% \| 45%	476.7K
80	S Swashaa	Jewelry & Watches	25%	50% \| 50%	449.7K
81	S Soundbrenner	Electronics & Tech	28%	27% \| 73%	441.2K
82	F Finalmouse	Electronics & Tech	41%	20% \| 80%	435.4K
83	K KommandoStore	Apparel	25%	10% \| 90%	415.0K
84	B Breathe Divinity	Apparel	42%	38% \| 62%	400.6K
85	P PlushShop	Toys, Games & Collectibles	44%	51% \| 49%	399.3K
86	C Civil Regime	Apparel	25%	44% \| 56%	397.7K
87	S Skincare by Sanfe	Beauty & Personal Care	29%	43% \| 57%	392.3K
88	V Vanquish Fitness	Apparel	28%	39% \| 61%	391.0K
89	W WLMOUSE	Electronics & Tech	48%	28% \| 72%	390.6K
90	A Affliction Clothing	Apparel	33%	35% \| 65%	387.5K
91	P PURPLE BRAND	Apparel	26%	40% \| 60%	381.5K
92	P Punkyouth	Jewelry & Watches	28%	70% \| 30%	379.4K
93	D DRMERS CLUB	Apparel	32%	60% \| 40%	375.8K
94	I iam8bit	Toys, Games & Collectibles	39%	26% \| 74%	371.2K
95	D Demonia Cult	Footwear	27%	68% \| 32%	367.4K
96	U Ultra PRO International	Toys, Games & Collectibles	26%	29% \| 71%	362.1K
97	T Typsy Beauty	Beauty & Personal Care	33%	66% \| 34%	356.5K
98	H Hours	Apparel	34%	42% \| 58%	341.0K
99	T Thesupermade	Apparel	38%	44% \| 56%	331.3K
100	6 6PM	Apparel	28%	42% \| 58%	306.5K