How do you determine which brands target Gen Z?

We analyze audience demographic data to identify brands with significant Gen Z representation in their customer base. Brands are included when their Gen Z audience ratio exceeds specific thresholds.

What types of brands appeal most to Gen Z?

Brands targeting Gen Z span multiple categories, but certain verticals show stronger affinity. Browse our list of 31 Gen Z-focused brands to discover which industries resonate most with this demographic.

How accurate is the Gen Z audience data?

Our audience demographic data comes from reputable analytics providers and is regularly validated. While no demographic data is 100% precise, our thresholds ensure high confidence in Gen Z audience alignment.

Can I compare Gen Z brands across categories?

Yes, you can filter Gen Z brands by category to compare how different industries approach this audience. This helps identify category-specific strategies for reaching Gen Z consumers.

How can I market more effectively to Gen Z?

Study the 31 successful brands targeting Gen Z in our database. Analyze their landing pages, marketing messages, and product positioning to understand what resonates with Gen Z audiences.

Audience

Brands Targeting Toys, Games & Collectibles Gen Z

Brands targeting Generation Z (ages 18-24)

31 results

Gen Z Brands

39%

Avg Segment %

64%

Max Segment %

421.3K

Avg Monthly Visits

Segment Insights

Traffic Distribution

High traffic (1M+)2 brands

Medium (100K-1M)24 brands

Emerging (<100K)5 brands

Top Categories

1Toys, Games & Collectibles31

Avg Age Distribution

18-24

39%

25-34

33%

35-44

13%

45-54

55-64

65+

#	Brand	Category	Gen Z Age %	Gender Split	Monthly Visits
1	Y Youtooz	Toys, Games & Collectibles	50%	36% \| 64%	2.9M
2	F Fangamer	Toys, Games & Collectibles	59%	34% \| 66%	1.9M
3	G Good Smile US	Toys, Games & Collectibles	54%	33% \| 67%	866.9K
4	B Blokees	Toys, Games & Collectibles	41%	28% \| 72%	725.8K
5	P Plushie Dreadfuls	Toys, Games & Collectibles	35%	60% \| 40%	640.1K
6	V Vault X	Toys, Games & Collectibles	27%	38% \| 62%	616.6K
7	S Shark Robot	Toys, Games & Collectibles	48%	37% \| 63%	515.0K
8	D Dandy's World	Toys, Games & Collectibles	45%	46% \| 54%	502.4K
9	P Pusheen	Toys, Games & Collectibles	30%	55% \| 45%	476.7K
10	P PlushShop	Toys, Games & Collectibles	44%	51% \| 49%	399.3K
11	I iam8bit	Toys, Games & Collectibles	39%	26% \| 74%	371.2K
12	U Ultra PRO International	Toys, Games & Collectibles	26%	29% \| 71%	362.1K
13	B Bratz	Toys, Games & Collectibles	27%	68% \| 32%	294.4K
14	M Mini Catana	Toys, Games & Collectibles	46%	22% \| 78%	245.5K
15	O OG Slimes	Toys, Games & Collectibles	28%	75% \| 25%	231.2K
16	M Maestro Media	Toys, Games & Collectibles	48%	31% \| 69%	217.1K
17	N NEO Sabers	Toys, Games & Collectibles	27%	36% \| 64%	216.0K
18	J Jacknjellify	Toys, Games & Collectibles	61%	39% \| 61%	187.1K
19	S Sanshee	Toys, Games & Collectibles	54%	44% \| 56%	167.7K
20	K Katana Sword	Toys, Games & Collectibles	29%	35% \| 65%	159.8K
21	A Aurora	Toys, Games & Collectibles	28%	64% \| 36%	145.5K
22	P Plush Wonderland	Toys, Games & Collectibles	64%	52% \| 48%	132.9K
23	F First 4 Figures	Toys, Games & Collectibles	45%	17% \| 83%	125.6K
24	C CultureFly	Toys, Games & Collectibles	28%	60% \| 40%	112.2K
25	K Kingdom Death	Toys, Games & Collectibles	26%	19% \| 81%	105.0K
26	H HEX SHOP	Toys, Games & Collectibles	40%	54% \| 46%	100.9K
27	S SabersPro	Toys, Games & Collectibles	29%	39% \| 61%	89.1K
28	M Modiphius Entertainment	Toys, Games & Collectibles	26%	23% \| 77%	77.1K
29	D DNDDICE	Toys, Games & Collectibles	34%	35% \| 65%	70.8K
30	S Screw Loose	Toys, Games & Collectibles	42%	20% \| 80%	58.1K
31	P Pinnacle Entertainment Group	Toys, Games & Collectibles	26%	29% \| 71%	53.2K