Discover 2 Gen X brands using Shop Pay in 2026. See how top DTC brands targeting Gen X audiences leverage Shop Pay for growth.
| # | Brand | Category | Gen X Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Apparel & Accessories | 26% | 80% 20% | 514.6K | |
| 2 | Sporting Goods | 29% | 34% 66% | 438.0K |