Comprehensive market data and adoption statistics for Shop Pay. Discover which industries use Shop Pay, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Shop Pay
Distribution of Shop Pay users by traffic volume
Which industries use Shop Pay the most
Tools frequently used alongside Shop Pay by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 6,971 | 100% |
| 2 | Klaviyo | Email Sms | 5,897 | 84.6% |
| 3 | Google Ads | Advertising | 5,514 | 79.1% |
| 4 | Meta Ads | Advertising | 5,470 | 78.5% |
| 5 | Google Analytics | Analytics | 5,162 | 74% |
| 6 | Shopify Meta CAPI (native) | Data Infrastructure | 4,903 | 70.3% |
| 7 | TikTok Ads | Advertising | 4,290 | 61.5% |
| 8 | Pinterest Ads | Advertising | 3,720 | 53.4% |
| 9 | Microsoft Clarity | Analytics | 3,292 | 47.2% |
| 10 | Google Tag Manager | Data Infrastructure | 2,911 | 41.8% |
How Shop Pay usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 6,930 | 99.4% |
| 2 | Content & Media | 17 | 0.2% |
| 3 | Services | 15 | 0.2% |
| 4 | SaaS & Apps | 9 | 0.1% |
High Traffic Brands (1M+)
312
Medium Traffic (100K-1M)
2697
Emerging Brands (<100K)
3777