Discover 7 Gen Z brands using Shop Pay in 2026. See how top DTC brands targeting Gen Z audiences leverage Shop Pay for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Apparel & Accessories | 32% | 45% 55% | 5.2M | |
| 2 | Health & Beauty | 26% | 43% 57% | 2.7M | |
| 3 | Apparel & Accessories | 35% | 65% 35% | 2.3M | |
| 4 | Apparel & Accessories | 25% | 87% 13% | 2.0M | |
| 5 | Apparel & Accessories | 26% | 42% 58% | 1.6M | |
| 6 | Apparel & Accessories | 25% | 73% 27% | 1.2M | |
| 7 | Apparel & Accessories | 30% | 82% 18% | 1.2M |