Discover 14 Gen Z brands using Shop Pay in 2026. See how top DTC brands targeting Gen Z audiences leverage Shop Pay for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Apparel & Accessories | 32% | 44% 56% | 4.6M | |
| 2 | Health & Beauty | 27% | 41% 59% | 2.7M | |
| 3 | Sporting Goods | 30% | 36% 64% | 2.3M | |
| 4 | Apparel & Accessories | 38% | 66% 34% | 2.0M | |
| 5 | Toys & Games | 31% | 69% 31% | 1.8M | |
| 6 | Apparel & Accessories | 49% | 40% 60% | 1.5M | |
| 7 | Apparel & Accessories | 27% | 89% 11% | 1.4M | |
| 8 | Apparel & Accessories | 30% | 84% 16% | 1.3M | |
| 9 | Apparel & Accessories | 26% | 84% 16% | 1.3M | |
| 10 | Apparel & Accessories | 28% | 84% 16% | 1.1M | |
| 11 | Apparel & Accessories | 36% | 73% 27% | 846.6K | |
| 12 | Apparel & Accessories | 27% | 88% 12% | 600.7K | |
| 13 | Luggage & Bags | 28% | 85% 15% | 554.6K | |
| 14 | Apparel & Accessories | 31% | 52% 48% | 423.3K |