Comprehensive market data and adoption statistics for Affirm. Discover which industries use Affirm, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Affirm
Distribution of Affirm users by traffic volume
Which industries use Affirm the most
Tools frequently used alongside Affirm by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 196 | 87.5% |
| 2 | Google Analytics | Analytics | 183 | 81.7% |
| 3 | Google Ads | Advertising | 182 | 81.3% |
| 4 | Shop Pay | Payments Checkout | 180 | 80.4% |
| 5 | Meta Ads | Advertising | 175 | 78.1% |
| 6 | Klaviyo | Email Sms | 164 | 73.2% |
| 7 | TikTok Ads | Advertising | 147 | 65.6% |
| 8 | Shopify Meta CAPI (native) | Data Infrastructure | 137 | 61.2% |
| 9 | Google Tag Manager | Data Infrastructure | 135 | 60.3% |
| 10 | Pinterest Ads | Advertising | 123 | 54.9% |
How Affirm usage is distributed across different industries
High Traffic Brands (1M+)
36
Medium Traffic (100K-1M)
108
Emerging Brands (<100K)
77