Comprehensive market data and adoption statistics for Shopify. Discover which industries use Shopify, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Shopify
Distribution of Shopify users by traffic volume
Which industries use Shopify the most
Tools frequently used alongside Shopify by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shop Pay | Payments Checkout | 6,966 | 86.8% |
| 2 | Klaviyo | Email Sms | 6,512 | 81.2% |
| 3 | Google Ads | Advertising | 6,208 | 77.4% |
| 4 | Meta Ads | Advertising | 6,204 | 77.3% |
| 5 | Google Analytics | Analytics | 5,904 | 73.6% |
| 6 | Shopify Meta CAPI (native) | Data Infrastructure | 5,409 | 67.4% |
| 7 | TikTok Ads | Advertising | 4,756 | 59.3% |
| 8 | Pinterest Ads | Advertising | 4,048 | 50.5% |
| 9 | Microsoft Clarity | Analytics | 3,793 | 47.3% |
| 10 | Google Tag Manager | Data Infrastructure | 3,463 | 43.2% |
How Shopify usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 7,971 | 99.4% |
| 2 | Content & Media | 24 | 0.3% |
| 3 | Services | 17 | 0.2% |
| 4 | SaaS & Apps | 10 | 0.1% |
High Traffic Brands (1M+)
409
Medium Traffic (100K-1M)
3072
Emerging Brands (<100K)
4313