Comprehensive market data and adoption statistics for Klaviyo. Discover which industries use Klaviyo, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Klaviyo
Distribution of Klaviyo users by traffic volume
Which industries use Klaviyo the most
Tools frequently used alongside Klaviyo by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 6,512 | 97% |
| 2 | Shop Pay | Payments Checkout | 5,892 | 87.8% |
| 3 | Google Ads | Advertising | 5,381 | 80.1% |
| 4 | Meta Ads | Advertising | 5,237 | 78% |
| 5 | Google Analytics | Analytics | 5,089 | 75.8% |
| 6 | Shopify Meta CAPI (native) | Data Infrastructure | 4,435 | 66.1% |
| 7 | TikTok Ads | Advertising | 4,226 | 62.9% |
| 8 | Pinterest Ads | Advertising | 3,572 | 53.2% |
| 9 | Microsoft Clarity | Analytics | 3,382 | 50.4% |
| 10 | Google Tag Manager | Data Infrastructure | 3,119 | 46.5% |
How Klaviyo usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 6,672 | 99.4% |
| 2 | Services | 22 | 0.3% |
| 3 | Content & Media | 15 | 0.2% |
| 4 | SaaS & Apps | 8 | 0.1% |
High Traffic Brands (1M+)
322
Medium Traffic (100K-1M)
2673
Emerging Brands (<100K)
3559