Comprehensive market data and adoption statistics for Google Analytics. Discover which industries use Google Analytics, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Google Analytics
Distribution of Google Analytics users by traffic volume
Which industries use Google Analytics the most
Tools frequently used alongside Google Analytics by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 5,904 | 89.8% |
| 2 | Google Ads | Advertising | 5,706 | 86.8% |
| 3 | Meta Ads | Advertising | 5,678 | 86.4% |
| 4 | Shop Pay | Payments Checkout | 5,157 | 78.4% |
| 5 | Klaviyo | Email Sms | 5,089 | 77.4% |
| 6 | Shopify Meta CAPI (native) | Data Infrastructure | 4,409 | 67.1% |
| 7 | TikTok Ads | Advertising | 4,276 | 65% |
| 8 | Google Tag Manager | Data Infrastructure | 3,778 | 57.5% |
| 9 | Pinterest Ads | Advertising | 3,525 | 53.6% |
| 10 | Microsoft Clarity | Analytics | 3,342 | 50.8% |
How Google Analytics usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 6,434 | 97.9% |
| 2 | Content & Media | 65 | 1% |
| 3 | Services | 62 | 0.9% |
| 4 | SaaS & Apps | 9 | 0.1% |
| 5 | Finance & Fintech | 6 | 0.1% |
High Traffic Brands (1M+)
410
Medium Traffic (100K-1M)
2634
Emerging Brands (<100K)
3389