Comprehensive market data and adoption statistics for Google Analytics. Discover which industries use Google Analytics, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Google Analytics
Distribution of Google Analytics users by traffic volume
Which industries use Google Analytics the most
Tools frequently used alongside Google Analytics by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Snapchat Ads | Ad Platform | 2,482 | 100% |
| 2 | TikTok Ads | Ad Platform | 2,424 | 97.7% |
| 3 | Shopify | Ecommerce Platform | 2,255 | 90.9% |
| 4 | Shopify Plus | Ecommerce Platform | 2,243 | 90.4% |
| 5 | Klaviyo | Email Marketing | 2,074 | 83.6% |
| 6 | Alia | Popups | 1,862 | 75% |
| 7 | Google Ads | Ad Platform | 1,852 | 74.6% |
| 8 | Shop Pay | Payment | 1,827 | 73.6% |
| 9 | Repeat | Personalization | 1,655 | 66.7% |
| 10 | Convert | Ab Testing | 1,068 | 43% |
How Google Analytics usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 2,469 | 99.5% |
| 2 | Content & Media | 5 | 0.2% |
| 3 | Services | 3 | 0.1% |
| 4 | Finance & Fintech | 2 | 0.1% |
| 5 | SaaS & Apps | 2 | 0.1% |
| 6 | Gaming | 1 | 0% |
High Traffic Brands (1M+)
215
Medium Traffic (100K-1M)
853
Emerging Brands (<100K)
1410