Comprehensive market data and adoption statistics for Google Analytics. Discover which industries use Google Analytics, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Google Analytics
Distribution of Google Analytics users by traffic volume
Which industries use Google Analytics the most
Tools frequently used alongside Google Analytics by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 6,246 | 89% |
| 2 | Meta Ads | Advertising | 6,044 | 86.1% |
| 3 | Google Ads | Advertising | 5,970 | 85% |
| 4 | Klaviyo | Email Sms | 5,538 | 78.9% |
| 5 | Shop Pay | Payments Checkout | 5,421 | 77.2% |
| 6 | TikTok Ads | Advertising | 4,986 | 71% |
| 7 | Shopify Meta CAPI (native) | Data Infrastructure | 4,526 | 64.5% |
| 8 | Google Tag Manager | Data Infrastructure | 3,992 | 56.9% |
| 9 | Microsoft Clarity | Analytics | 3,744 | 53.3% |
| 10 | Pinterest Ads | Advertising | 3,712 | 52.9% |
How Google Analytics usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 6,766 | 96.4% |
| 2 | Content & Media | 115 | 1.6% |
| 3 | Services | 70 | 1% |
| 4 | SaaS & Apps | 48 | 0.7% |
| 5 | Finance & Fintech | 21 | 0.3% |
High Traffic Brands (1M+)
521
Medium Traffic (100K-1M)
2742
Emerging Brands (<100K)
3738