Comprehensive market data and adoption statistics for Mailchimp. Discover which industries use Mailchimp, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Mailchimp
Distribution of Mailchimp users by traffic volume
Which industries use Mailchimp the most
Tools frequently used alongside Mailchimp by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 407 | 97.6% |
| 2 | Shop Pay | Payments Checkout | 384 | 92.1% |
| 3 | Meta Ads | Advertising | 349 | 83.7% |
| 4 | Google Ads | Advertising | 319 | 76.5% |
| 5 | Shopify Meta CAPI (native) | Data Infrastructure | 319 | 76.5% |
| 6 | Google Analytics | Analytics | 295 | 70.7% |
| 7 | Klaviyo | Email Sms | 243 | 58.3% |
| 8 | TikTok Ads | Advertising | 218 | 52.3% |
| 9 | Pinterest Ads | Advertising | 189 | 45.3% |
| 10 | Microsoft Clarity | Analytics | 144 | 34.5% |
How Mailchimp usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 411 | 98.6% |
| 2 | Services | 4 | 1% |
| 3 | Content & Media | 2 | 0.5% |
High Traffic Brands (1M+)
19
Medium Traffic (100K-1M)
120
Emerging Brands (<100K)
268