Comprehensive market data and adoption statistics for Afterpay. Discover which industries use Afterpay, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Afterpay
Distribution of Afterpay users by traffic volume
Which industries use Afterpay the most
Tools frequently used alongside Afterpay by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 522 | 97.8% |
| 2 | Shop Pay | Payments Checkout | 499 | 93.4% |
| 3 | Klaviyo | Email Sms | 463 | 86.7% |
| 4 | Google Ads | Advertising | 458 | 85.8% |
| 5 | Meta Ads | Advertising | 432 | 80.9% |
| 6 | Google Analytics | Analytics | 424 | 79.4% |
| 7 | Shopify Meta CAPI (native) | Data Infrastructure | 389 | 72.8% |
| 8 | TikTok Ads | Advertising | 385 | 72.1% |
| 9 | Pinterest Ads | Advertising | 381 | 71.3% |
| 10 | Google Tag Manager | Data Infrastructure | 280 | 52.4% |
How Afterpay usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 534 | 100% |
High Traffic Brands (1M+)
34
Medium Traffic (100K-1M)
238
Emerging Brands (<100K)
251