Comprehensive market data and adoption statistics for Amazon Ads. Discover which industries use Amazon Ads, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Amazon Ads
Distribution of Amazon Ads users by traffic volume
Which industries use Amazon Ads the most
Tools frequently used alongside Amazon Ads by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Tag Manager | Data Infrastructure | 256 | 99.2% |
| 2 | Google Analytics | Analytics | 250 | 96.9% |
| 3 | Meta Ads | Advertising | 244 | 94.6% |
| 4 | Google Ads | Advertising | 243 | 94.2% |
| 5 | TikTok Ads | Advertising | 209 | 81% |
| 6 | Shopify | Storefront | 191 | 74% |
| 7 | Microsoft Advertising | Advertising | 188 | 72.9% |
| 8 | Klaviyo | Email Sms | 165 | 64% |
| 9 | Pinterest Ads | Advertising | 153 | 59.3% |
| 10 | Shop Pay | Payments Checkout | 150 | 58.1% |
How Amazon Ads usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 245 | 95% |
| 2 | Services | 9 | 3.5% |
| 3 | Content & Media | 2 | 0.8% |
| 4 | Finance & Fintech | 2 | 0.8% |
High Traffic Brands (1M+)
54
Medium Traffic (100K-1M)
140
Emerging Brands (<100K)
60