Comprehensive market data and adoption statistics for FullStory. Discover which industries use FullStory, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using FullStory
Distribution of FullStory users by traffic volume
Which industries use FullStory the most
Tools frequently used alongside FullStory by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Analytics | Analytics | 67 | 80.7% |
| 2 | Shopify | Storefront | 66 | 79.5% |
| 3 | Google Ads | Advertising | 63 | 75.9% |
| 4 | Klaviyo | Email Sms | 62 | 74.7% |
| 5 | Meta Ads | Advertising | 62 | 74.7% |
| 6 | Google Tag Manager | Data Infrastructure | 59 | 71.1% |
| 7 | Shop Pay | Payments Checkout | 59 | 71.1% |
| 8 | TikTok Ads | Advertising | 58 | 69.9% |
| 9 | Pinterest Ads | Advertising | 54 | 65.1% |
| 10 | Microsoft Advertising | Advertising | 45 | 54.2% |
How FullStory usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 79 | 95.2% |
| 2 | Services | 3 | 3.6% |
| 3 | Finance & Fintech | 1 | 1.2% |
High Traffic Brands (1M+)
18
Medium Traffic (100K-1M)
42
Emerging Brands (<100K)
23