Comprehensive market data and adoption statistics for Google Ads. Discover which industries use Google Ads, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Google Ads
Distribution of Google Ads users by traffic volume
Which industries use Google Ads the most
Tools frequently used alongside Google Ads by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 6,208 | 91.5% |
| 2 | Meta Ads | Advertising | 5,743 | 84.7% |
| 3 | Google Analytics | Analytics | 5,706 | 84.1% |
| 4 | Shop Pay | Payments Checkout | 5,500 | 81.1% |
| 5 | Klaviyo | Email Sms | 5,381 | 79.3% |
| 6 | Shopify Meta CAPI (native) | Data Infrastructure | 4,533 | 66.8% |
| 7 | TikTok Ads | Advertising | 4,427 | 65.3% |
| 8 | Pinterest Ads | Advertising | 3,669 | 54.1% |
| 9 | Google Tag Manager | Data Infrastructure | 3,657 | 53.9% |
| 10 | Microsoft Clarity | Analytics | 3,397 | 50.1% |
How Google Ads usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 6,667 | 98.3% |
| 2 | Content & Media | 55 | 0.8% |
| 3 | Services | 55 | 0.8% |
| 4 | SaaS & Apps | 9 | 0.1% |
| 5 | Finance & Fintech | 8 | 0.1% |
High Traffic Brands (1M+)
405
Medium Traffic (100K-1M)
2749
Emerging Brands (<100K)
3479