Comprehensive market data and adoption statistics for Google Ads. Discover which industries use Google Ads, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Google Ads
Distribution of Google Ads users by traffic volume
Which industries use Google Ads the most
Tools frequently used alongside Google Ads by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Snapchat Ads | Ad Platform | 2,507 | 100% |
| 2 | TikTok Ads | Ad Platform | 2,506 | 100% |
| 3 | Shopify | Ecommerce Platform | 2,488 | 99.2% |
| 4 | Shopify Plus | Ecommerce Platform | 2,478 | 98.8% |
| 5 | Klaviyo | Email Marketing | 2,265 | 90.3% |
| 6 | Shop Pay | Payment | 2,077 | 82.8% |
| 7 | Alia | Popups | 1,968 | 78.5% |
| 8 | Google Analytics | Web Analytics | 1,852 | 73.9% |
| 9 | Repeat | Personalization | 1,694 | 67.6% |
| 10 | Yotpo | Reviews | 1,158 | 46.2% |
How Google Ads usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 2,503 | 99.8% |
| 2 | Finance & Fintech | 1 | 0% |
| 3 | Gaming | 1 | 0% |
| 4 | SaaS & Apps | 1 | 0% |
| 5 | Services | 1 | 0% |
High Traffic Brands (1M+)
151
Medium Traffic (100K-1M)
864
Emerging Brands (<100K)
1489