Comprehensive market data and adoption statistics for Google Tag Manager. Discover which industries use Google Tag Manager, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Google Tag Manager
Distribution of Google Tag Manager users by traffic volume
Which industries use Google Tag Manager the most
Tools frequently used alongside Google Tag Manager by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Analytics | Analytics | 3,778 | 91.2% |
| 2 | Google Ads | Advertising | 3,657 | 88.3% |
| 3 | Meta Ads | Advertising | 3,521 | 85% |
| 4 | Shopify | Storefront | 3,463 | 83.6% |
| 5 | Klaviyo | Email Sms | 3,119 | 75.3% |
| 6 | Shop Pay | Payments Checkout | 2,901 | 70% |
| 7 | TikTok Ads | Advertising | 2,735 | 66% |
| 8 | Shopify Meta CAPI (native) | Data Infrastructure | 2,341 | 56.5% |
| 9 | Microsoft Clarity | Analytics | 2,273 | 54.9% |
| 10 | Pinterest Ads | Advertising | 2,227 | 53.8% |
How Google Tag Manager usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 4,007 | 96.7% |
| 2 | Services | 68 | 1.6% |
| 3 | Content & Media | 61 | 1.5% |
| 4 | Finance & Fintech | 6 | 0.1% |
| 5 | SaaS & Apps | 5 | 0.1% |
High Traffic Brands (1M+)
348
Medium Traffic (100K-1M)
1850
Emerging Brands (<100K)
1857