Comprehensive market data and adoption statistics for Hotjar. Discover which industries use Hotjar, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Hotjar
Distribution of Hotjar users by traffic volume
Which industries use Hotjar the most
Tools frequently used alongside Hotjar by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Analytics | Analytics | 1,145 | 87.2% |
| 2 | Shopify | Storefront | 1,138 | 86.7% |
| 3 | Google Ads | Advertising | 1,134 | 86.4% |
| 4 | Meta Ads | Advertising | 1,132 | 86.2% |
| 5 | Klaviyo | Email Sms | 1,045 | 79.6% |
| 6 | Shop Pay | Payments Checkout | 984 | 74.9% |
| 7 | Google Tag Manager | Data Infrastructure | 963 | 73.3% |
| 8 | TikTok Ads | Advertising | 938 | 71.4% |
| 9 | Shopify Meta CAPI (native) | Data Infrastructure | 818 | 62.3% |
| 10 | Pinterest Ads | Advertising | 781 | 59.5% |
How Hotjar usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 1,275 | 97.1% |
| 2 | Content & Media | 21 | 1.6% |
| 3 | Services | 13 | 1% |
| 4 | Finance & Fintech | 2 | 0.2% |
| 5 | SaaS & Apps | 2 | 0.2% |
High Traffic Brands (1M+)
94
Medium Traffic (100K-1M)
564
Emerging Brands (<100K)
619