Comprehensive market data and adoption statistics for Klarna. Discover which industries use Klarna, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Klarna
Distribution of Klarna users by traffic volume
Which industries use Klarna the most
Tools frequently used alongside Klarna by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Analytics | Analytics | 135 | 77.6% |
| 2 | Shopify | Storefront | 135 | 77.6% |
| 3 | Google Ads | Advertising | 130 | 74.7% |
| 4 | Meta Ads | Advertising | 129 | 74.1% |
| 5 | Klaviyo | Email Sms | 127 | 73% |
| 6 | Shop Pay | Payments Checkout | 122 | 70.1% |
| 7 | TikTok Ads | Advertising | 122 | 70.1% |
| 8 | Pinterest Ads | Advertising | 117 | 67.2% |
| 9 | Google Tag Manager | Data Infrastructure | 115 | 66.1% |
| 10 | Microsoft Clarity | Analytics | 98 | 56.3% |
How Klarna usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 174 | 100% |
High Traffic Brands (1M+)
30
Medium Traffic (100K-1M)
107
Emerging Brands (<100K)
35