Comprehensive market data and adoption statistics for LinkedIn Ads. Discover which industries use LinkedIn Ads, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using LinkedIn Ads
Distribution of LinkedIn Ads users by traffic volume
Which industries use LinkedIn Ads the most
Tools frequently used alongside LinkedIn Ads by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Analytics | Analytics | 312 | 92.9% |
| 2 | Google Ads | Advertising | 304 | 90.5% |
| 3 | Meta Ads | Advertising | 304 | 90.5% |
| 4 | Google Tag Manager | Data Infrastructure | 295 | 87.8% |
| 5 | TikTok Ads | Advertising | 248 | 73.8% |
| 6 | Shopify | Storefront | 236 | 70.2% |
| 7 | Klaviyo | Email Sms | 214 | 63.7% |
| 8 | Pinterest Ads | Advertising | 205 | 61% |
| 9 | Microsoft Advertising | Advertising | 203 | 60.4% |
| 10 | Microsoft Clarity | Analytics | 186 | 55.4% |
How LinkedIn Ads usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 312 | 92.9% |
| 2 | Services | 12 | 3.6% |
| 3 | Content & Media | 9 | 2.7% |
| 4 | Finance & Fintech | 3 | 0.9% |
High Traffic Brands (1M+)
44
Medium Traffic (100K-1M)
179
Emerging Brands (<100K)
110