Comprehensive market data and adoption statistics for Meta Ads. Discover which industries use Meta Ads, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Meta Ads
Distribution of Meta Ads users by traffic volume
Which industries use Meta Ads the most
Tools frequently used alongside Meta Ads by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 6,204 | 91% |
| 2 | Google Ads | Advertising | 5,743 | 84.2% |
| 3 | Google Analytics | Analytics | 5,678 | 83.3% |
| 4 | Shop Pay | Payments Checkout | 5,458 | 80% |
| 5 | Shopify Meta CAPI (native) | Data Infrastructure | 5,363 | 78.6% |
| 6 | Klaviyo | Email Sms | 5,237 | 76.8% |
| 7 | TikTok Ads | Advertising | 4,492 | 65.9% |
| 8 | Pinterest Ads | Advertising | 3,634 | 53.3% |
| 9 | Google Tag Manager | Data Infrastructure | 3,521 | 51.6% |
| 10 | Microsoft Clarity | Analytics | 3,253 | 47.7% |
How Meta Ads usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 6,671 | 97.8% |
| 2 | Content & Media | 67 | 1% |
| 3 | Services | 64 | 0.9% |
| 4 | SaaS & Apps | 12 | 0.2% |
| 5 | Finance & Fintech | 8 | 0.1% |
High Traffic Brands (1M+)
376
Medium Traffic (100K-1M)
2526
Emerging Brands (<100K)
3727