Comprehensive market data and adoption statistics for Microsoft Advertising. Discover which industries use Microsoft Advertising, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Microsoft Advertising
Distribution of Microsoft Advertising users by traffic volume
Which industries use Microsoft Advertising the most
Tools frequently used alongside Microsoft Advertising by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Ads | Advertising | 2,227 | 91.7% |
| 2 | Google Analytics | Analytics | 2,210 | 91% |
| 3 | Meta Ads | Advertising | 2,096 | 86.3% |
| 4 | Shopify | Storefront | 2,040 | 84% |
| 5 | Klaviyo | Email Sms | 1,857 | 76.5% |
| 6 | Shop Pay | Payments Checkout | 1,817 | 74.8% |
| 7 | Google Tag Manager | Data Infrastructure | 1,772 | 73% |
| 8 | TikTok Ads | Advertising | 1,734 | 71.4% |
| 9 | Pinterest Ads | Advertising | 1,541 | 63.5% |
| 10 | Shopify Meta CAPI (native) | Data Infrastructure | 1,380 | 56.8% |
How Microsoft Advertising usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 2,367 | 97.5% |
| 2 | Services | 32 | 1.3% |
| 3 | Content & Media | 23 | 0.9% |
| 4 | Finance & Fintech | 3 | 0.1% |
| 5 | SaaS & Apps | 3 | 0.1% |
High Traffic Brands (1M+)
221
Medium Traffic (100K-1M)
1214
Emerging Brands (<100K)
963