Comprehensive market data and adoption statistics for Mixpanel. Discover which industries use Mixpanel, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Mixpanel
Distribution of Mixpanel users by traffic volume
Which industries use Mixpanel the most
Tools frequently used alongside Mixpanel by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Ads | Advertising | 44 | 88% |
| 2 | Meta Ads | Advertising | 43 | 86% |
| 3 | Google Analytics | Analytics | 42 | 84% |
| 4 | TikTok Ads | Advertising | 42 | 84% |
| 5 | Google Tag Manager | Data Infrastructure | 38 | 76% |
| 6 | Shopify | Storefront | 36 | 72% |
| 7 | Klaviyo | Email Sms | 31 | 62% |
| 8 | Shop Pay | Payments Checkout | 29 | 58% |
| 9 | Microsoft Clarity | Analytics | 28 | 56% |
| 10 | Pinterest Ads | Advertising | 27 | 54% |
How Mixpanel usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 49 | 98% |
| 2 | Content & Media | 1 | 2% |
High Traffic Brands (1M+)
10
Medium Traffic (100K-1M)
29
Emerging Brands (<100K)
10