Comprehensive market data and adoption statistics for Outbrain. Discover which industries use Outbrain, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Outbrain
Distribution of Outbrain users by traffic volume
Which industries use Outbrain the most
Tools frequently used alongside Outbrain by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Ads | Advertising | 167 | 94.4% |
| 2 | Google Analytics | Analytics | 163 | 92.1% |
| 3 | Google Tag Manager | Data Infrastructure | 155 | 87.6% |
| 4 | Meta Ads | Advertising | 154 | 87% |
| 5 | TikTok Ads | Advertising | 138 | 78% |
| 6 | Shopify | Storefront | 135 | 76.3% |
| 7 | Klaviyo | Email Sms | 127 | 71.8% |
| 8 | Microsoft Advertising | Advertising | 126 | 71.2% |
| 9 | Microsoft Clarity | Analytics | 114 | 64.4% |
| 10 | Shop Pay | Payments Checkout | 109 | 61.6% |
How Outbrain usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 166 | 93.8% |
| 2 | Content & Media | 5 | 2.8% |
| 3 | Services | 5 | 2.8% |
| 4 | Finance & Fintech | 1 | 0.6% |
High Traffic Brands (1M+)
32
Medium Traffic (100K-1M)
84
Emerging Brands (<100K)
57