Comprehensive market data and adoption statistics for PostHog. Discover which industries use PostHog, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using PostHog
Distribution of PostHog users by traffic volume
Which industries use PostHog the most
Tools frequently used alongside PostHog by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 124 | 83.8% |
| 2 | Google Analytics | Analytics | 123 | 83.1% |
| 3 | Google Ads | Advertising | 120 | 81.1% |
| 4 | Klaviyo | Email Sms | 118 | 79.7% |
| 5 | Meta Ads | Advertising | 116 | 78.4% |
| 6 | Shop Pay | Payments Checkout | 101 | 68.2% |
| 7 | Google Tag Manager | Data Infrastructure | 97 | 65.5% |
| 8 | TikTok Ads | Advertising | 94 | 63.5% |
| 9 | Microsoft Clarity | Analytics | 84 | 56.8% |
| 10 | Pinterest Ads | Advertising | 71 | 48% |
How PostHog usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 136 | 91.9% |
| 2 | Content & Media | 7 | 4.7% |
| 3 | Services | 5 | 3.4% |
High Traffic Brands (1M+)
11
Medium Traffic (100K-1M)
75
Emerging Brands (<100K)
60