Comprehensive market data and adoption statistics for Rokt. Discover which industries use Rokt, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Rokt
Distribution of Rokt users by traffic volume
Which industries use Rokt the most
Tools frequently used alongside Rokt by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Tag Manager | Data Infrastructure | 24 | 100% |
| 2 | Google Analytics | Analytics | 23 | 95.8% |
| 3 | Google Ads | Advertising | 21 | 87.5% |
| 4 | Meta Ads | Advertising | 21 | 87.5% |
| 5 | TikTok Ads | Advertising | 20 | 83.3% |
| 6 | Microsoft Advertising | Advertising | 18 | 75% |
| 7 | Klaviyo | Email Sms | 12 | 50% |
| 8 | AppLovin | Advertising | 11 | 45.8% |
| 9 | Pinterest Ads | Advertising | 11 | 45.8% |
| 10 | OpenAI Ads | Advertising | 10 | 41.7% |
How Rokt usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 23 | 95.8% |
| 2 | Content & Media | 1 | 4.2% |
High Traffic Brands (1M+)
7
Medium Traffic (100K-1M)
14
Emerging Brands (<100K)
2