Comprehensive market data and adoption statistics for Taboola. Discover which industries use Taboola, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Taboola
Distribution of Taboola users by traffic volume
Which industries use Taboola the most
Tools frequently used alongside Taboola by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Ads | Advertising | 414 | 89.8% |
| 2 | Shopify | Storefront | 384 | 83.3% |
| 3 | Google Analytics | Analytics | 380 | 82.4% |
| 4 | Klaviyo | Email Sms | 371 | 80.5% |
| 5 | Meta Ads | Advertising | 370 | 80.3% |
| 6 | Google Tag Manager | Data Infrastructure | 334 | 72.5% |
| 7 | TikTok Ads | Advertising | 325 | 70.5% |
| 8 | Shop Pay | Payments Checkout | 317 | 68.8% |
| 9 | Microsoft Clarity | Analytics | 280 | 60.7% |
| 10 | Pinterest Ads | Advertising | 246 | 53.4% |
How Taboola usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 445 | 96.5% |
| 2 | Content & Media | 8 | 1.7% |
| 3 | Services | 6 | 1.3% |
| 4 | Finance & Fintech | 1 | 0.2% |
| 5 | SaaS & Apps | 1 | 0.2% |
High Traffic Brands (1M+)
65
Medium Traffic (100K-1M)
207
Emerging Brands (<100K)
170