Comprehensive market data and adoption statistics for TikTok Ads. Discover which industries use TikTok Ads, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using TikTok Ads
Distribution of TikTok Ads users by traffic volume
Which industries use TikTok Ads the most
Tools frequently used alongside TikTok Ads by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 4,756 | 91.7% |
| 2 | Meta Ads | Advertising | 4,492 | 86.6% |
| 3 | Google Ads | Advertising | 4,427 | 85.4% |
| 4 | Shop Pay | Payments Checkout | 4,277 | 82.5% |
| 5 | Google Analytics | Analytics | 4,276 | 82.5% |
| 6 | Klaviyo | Email Sms | 4,226 | 81.5% |
| 7 | Shopify Meta CAPI (native) | Data Infrastructure | 3,546 | 68.4% |
| 8 | Pinterest Ads | Advertising | 3,104 | 59.9% |
| 9 | Google Tag Manager | Data Infrastructure | 2,735 | 52.7% |
| 10 | Microsoft Clarity | Analytics | 2,643 | 51% |
How TikTok Ads usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 5,096 | 98.3% |
| 2 | Content & Media | 45 | 0.9% |
| 3 | Services | 41 | 0.8% |
| 4 | SaaS & Apps | 7 | 0.1% |
| 5 | Finance & Fintech | 4 | 0.1% |
High Traffic Brands (1M+)
313
Medium Traffic (100K-1M)
2132
Emerging Brands (<100K)
2641