Comprehensive market data and adoption statistics for Trustpilot. Discover which industries use Trustpilot, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Trustpilot
Distribution of Trustpilot users by traffic volume
Which industries use Trustpilot the most
Tools frequently used alongside Trustpilot by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Snapchat Ads | Ad Platform | 843 | 100% |
| 2 | TikTok Ads | Ad Platform | 794 | 94.2% |
| 3 | Shopify | Ecommerce Platform | 721 | 85.5% |
| 4 | Shopify Plus | Ecommerce Platform | 721 | 85.5% |
| 5 | Klaviyo | Email Marketing | 708 | 84% |
| 6 | Alia | Popups | 665 | 78.9% |
| 7 | Repeat | Personalization | 599 | 71.1% |
| 8 | Shop Pay | Payment | 586 | 69.5% |
| 9 | Google Analytics | Web Analytics | 560 | 66.4% |
| 10 | Google Ads | Ad Platform | 541 | 64.2% |
How Trustpilot usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 843 | 100% |
High Traffic Brands (1M+)
102
Medium Traffic (100K-1M)
374
Emerging Brands (<100K)
367