Comprehensive market data and adoption statistics for Trustpilot. Discover which industries use Trustpilot, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Trustpilot
Distribution of Trustpilot users by traffic volume
Which industries use Trustpilot the most
Tools frequently used alongside Trustpilot by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Shopify | Storefront | 883 | 86.1% |
| 2 | Google Ads | Advertising | 838 | 81.7% |
| 3 | Klaviyo | Email Sms | 815 | 79.4% |
| 4 | Google Analytics | Analytics | 797 | 77.7% |
| 5 | Shop Pay | Payments Checkout | 763 | 74.4% |
| 6 | Meta Ads | Advertising | 758 | 73.9% |
| 7 | TikTok Ads | Advertising | 658 | 64.1% |
| 8 | Microsoft Clarity | Analytics | 583 | 56.8% |
| 9 | Google Tag Manager | Data Infrastructure | 569 | 55.5% |
| 10 | Shopify Meta CAPI (native) | Data Infrastructure | 565 | 55.1% |
How Trustpilot usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 995 | 97% |
| 2 | Services | 17 | 1.7% |
| 3 | Content & Media | 8 | 0.8% |
| 4 | Finance & Fintech | 5 | 0.5% |
| 5 | SaaS & Apps | 1 | 0.1% |
High Traffic Brands (1M+)
86
Medium Traffic (100K-1M)
505
Emerging Brands (<100K)
412