Comprehensive market data and adoption statistics for Viant. Discover which industries use Viant, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Viant
Distribution of Viant users by traffic volume
Which industries use Viant the most
Tools frequently used alongside Viant by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Analytics | Analytics | 17 | 100% |
| 2 | Google Tag Manager | Data Infrastructure | 17 | 100% |
| 3 | Meta Ads | Advertising | 16 | 94.1% |
| 4 | Google Ads | Advertising | 15 | 88.2% |
| 5 | Microsoft Advertising | Advertising | 14 | 82.4% |
| 6 | TikTok Ads | Advertising | 14 | 82.4% |
| 7 | Shopify | Storefront | 12 | 70.6% |
| 8 | Klaviyo | Email Sms | 11 | 64.7% |
| 9 | Pinterest Ads | Advertising | 11 | 64.7% |
| 10 | Reddit Ads | Advertising | 11 | 64.7% |
How Viant usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 17 | 100% |
High Traffic Brands (1M+)
5
Medium Traffic (100K-1M)
10
Emerging Brands (<100K)
2