Comprehensive market data and adoption statistics for Yahoo Ads. Discover which industries use Yahoo Ads, common tool pairings, and traffic benchmarks.
Average vs median monthly visits for brands using Yahoo Ads
Distribution of Yahoo Ads users by traffic volume
Which industries use Yahoo Ads the most
Tools frequently used alongside Yahoo Ads by the same brands
| # | Tool | Category | Shared Brands | Overlap |
|---|---|---|---|---|
| 1 | Google Ads | Advertising | 84 | 100% |
| 2 | Google Tag Manager | Data Infrastructure | 84 | 100% |
| 3 | Google Analytics | Analytics | 83 | 98.8% |
| 4 | Meta Ads | Advertising | 79 | 94% |
| 5 | Microsoft Advertising | Advertising | 74 | 88.1% |
| 6 | TikTok Ads | Advertising | 61 | 72.6% |
| 7 | Pinterest Ads | Advertising | 56 | 66.7% |
| 8 | Shopify | Storefront | 53 | 63.1% |
| 9 | Google Floodlight | Advertising | 50 | 59.5% |
| 10 | Klaviyo | Email Sms | 47 | 56% |
How Yahoo Ads usage is distributed across different industries
| # | Category | Brands | Share |
|---|---|---|---|
| 1 | Ecommerce | 78 | 92.9% |
| 2 | Services | 3 | 3.6% |
| 3 | Finance & Fintech | 2 | 2.4% |
| 4 | Content & Media | 1 | 1.2% |
High Traffic Brands (1M+)
10
Medium Traffic (100K-1M)
45
Emerging Brands (<100K)
28