Discover 103 Millennials brands using Google Tag Manager in 2026. See how top DTC brands targeting Millennials audiences leverage Google Tag Manager for growth.
| # | Brand | Category | Millennials Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | A | Electronics & Tech | 31% | 30% 70% | 34.1M |
| 2 | Apparel | 30% | 63% 37% | 11.9M | |
| 3 | Home & Garden | 32% | 69% 31% | 9.0M | |
| 4 | Apparel | 37% | 46% 54% | 8.3M | |
| 5 | Apparel | 31% | 87% 13% | 7.7M | |
| 6 | Electronics & Tech | 32% | 55% 45% | 7.3M | |
| 7 | Beauty & Personal Care | 32% | 42% 58% | 5.8M | |
| 8 | Jewelry & Watches | 42% | 50% 50% | 5.8M | |
| 9 | Apparel | 35% | 86% 14% | 5.0M | |
| 10 | G | Jewelry & Watches | 42% | 41% 59% | 4.5M |
| 11 | Health & Wellness | 36% | 38% 62% | 4.4M | |
| 12 | Beauty & Personal Care | 34% | 49% 51% | 4.2M | |
| 13 | Beauty & Personal Care | 33% | 50% 50% | 4.1M | |
| 14 | Multi-category Retail | 34% | 36% 64% | 4.1M | |
| 15 | Apparel | 33% | 83% 17% | 4.0M | |
| 16 | Electronics & Tech | 38% | 37% 63% | 3.8M | |
| 17 | Electronics & Tech | 32% | 29% 71% | 3.6M | |
| 18 | Furniture & Mattresses | 38% | 28% 72% | 3.4M | |
| 19 | Apparel | 33% | 47% 53% | 3.1M | |
| 20 | Health & Wellness | 42% | 30% 70% | 3.1M | |
| 21 | Toys, Games & Collectibles | 31% | 58% 42% | 3.1M | |
| 22 | Apparel | 30% | 85% 15% | 3.0M | |
| 23 | Beverages | 32% | 63% 37% | 2.9M | |
| 24 | Beauty & Personal Care | 35% | 50% 50% | 2.8M | |
| 25 | Beauty & Personal Care | 31% | 82% 18% | 2.6M | |
| 26 | Beauty & Personal Care | 34% | 36% 64% | 2.6M | |
| 27 | Apparel | 33% | 43% 57% | 2.4M | |
| 28 | Beauty & Personal Care | 35% | 41% 59% | 2.4M | |
| 29 | Footwear | 37% | 31% 69% | 2.3M | |
| 30 | Hobbies, Crafts & Stationery | 32% | 66% 34% | 2.3M | |
| 31 | Apparel | 32% | 78% 22% | 2.2M | |
| 32 | Electronics & Tech | 34% | 27% 73% | 2.2M | |
| 33 | Beauty & Personal Care | 35% | 83% 17% | 2.1M | |
| 34 | Electronics & Tech | 37% | 82% 18% | 2.1M | |
| 35 | Apparel | 32% | 86% 14% | 1.9M | |
| 36 | Health & Wellness | 43% | 35% 65% | 1.8M | |
| 37 | Baby & Parenting | 33% | 69% 31% | 1.8M | |
| 38 | Health & Wellness | 37% | 44% 56% | 1.8M | |
| 39 | Apparel | 33% | 84% 16% | 1.7M | |
| 40 | Apparel | 35% | 84% 16% | 1.7M | |
| 41 | Beverages | 33% | 26% 74% | 1.7M | |
| 42 | Apparel | 31% | 87% 13% | 1.7M | |
| 43 | Electronics & Tech | 36% | 61% 39% | 1.7M | |
| 44 | Apparel | 33% | 43% 57% | 1.6M | |
| 45 | Beauty & Personal Care | 34% | 42% 58% | 1.6M | |
| 46 | Bags & Accessories | 33% | 84% 16% | 1.6M | |
| 47 | Food | 31% | 59% 41% | 1.6M | |
| 48 | Apparel | 32% | 79% 21% | 1.5M | |
| 49 | Apparel | 40% | 29% 71% | 1.5M | |
| 50 | Home & Garden | 32% | 64% 36% | 1.5M | |
| 51 | Health & Wellness | 38% | 40% 60% | 1.4M | |
| 52 | Food | 34% | 62% 38% | 1.4M | |
| 53 | Apparel | 31% | 64% 36% | 1.4M | |
| 54 | Furniture & Mattresses | 40% | 29% 71% | 1.3M | |
| 55 | Toys, Games & Collectibles | 33% | 77% 23% | 1.3M | |
| 56 | Home & Garden | 30% | 78% 22% | 1.3M | |
| 57 | Apparel | 46% | 51% 49% | 1.3M | |
| 58 | Apparel | 33% | 66% 34% | 1.2M | |
| 59 | Apparel | 31% | 48% 52% | 1.2M | |
| 60 | Apparel | 36% | 82% 18% | 1.2M | |
| 61 | Jewelry & Watches | 36% | 43% 57% | 1.2M | |
| 62 | Apparel | 30% | 65% 35% | 1.1M | |
| 63 | Jewelry & Watches | 31% | 84% 16% | 1.1M | |
| 64 | S | Apparel | 33% | 60% 40% | 1.1M |
| 65 | Apparel | 33% | 82% 18% | 1.1M | |
| 66 | Electronics & Tech | 32% | 30% 70% | 1.1M | |
| 67 | Apparel | 33% | 85% 15% | 1.0M | |
| 68 | Home & Garden | 31% | 48% 52% | 1.0M | |
| 69 | Electronics & Tech | 45% | 24% 76% | 1.0M | |
| 70 | N | Electronics & Tech | 34% | 25% 75% | 997.8K |
| 71 | Bags & Accessories | 30% | 72% 28% | 986.3K | |
| 72 | Apparel | 31% | 51% 49% | 965.0K | |
| 73 | Furniture & Mattresses | 30% | 36% 64% | 957.5K | |
| 74 | S | Electronics & Tech | 33% | 23% 77% | 943.6K |
| 75 | Beauty & Personal Care | 31% | 81% 19% | 932.6K | |
| 76 | Health & Wellness | 39% | 56% 44% | 898.0K | |
| 77 | Home & Garden | 41% | 36% 64% | 897.3K | |
| 78 | Apparel | 35% | 85% 15% | 896.4K | |
| 79 | Beauty & Personal Care | 32% | 51% 49% | 893.5K | |
| 80 | M | Apparel | 31% | 41% 59% | 890.5K |
| 81 | Electronics & Tech | 35% | 23% 77% | 873.8K | |
| 82 | Health & Wellness | 40% | 43% 57% | 865.0K | |
| 83 | Bags & Accessories | 31% | 47% 53% | 860.3K | |
| 84 | Beauty & Personal Care | 35% | 86% 14% | 855.9K | |
| 85 | Footwear | 31% | 50% 50% | 853.5K | |
| 86 | Apparel | 31% | 82% 18% | 826.8K | |
| 87 | Apparel | 32% | 62% 38% | 816.3K | |
| 88 | Beauty & Personal Care | 34% | 85% 15% | 815.4K | |
| 89 | Electronics & Tech | 33% | 37% 63% | 802.7K | |
| 90 | Apparel | 34% | 83% 17% | 799.0K | |
| 91 | Jewelry & Watches | 34% | 45% 55% | 780.3K | |
| 92 | Electronics & Tech | 36% | 50% 50% | 762.4K | |
| 93 | Electronics & Tech | 30% | 31% 69% | 761.9K | |
| 94 | Apparel | 35% | 22% 78% | 752.9K | |
| 95 | Jewelry & Watches | 32% | 85% 15% | 739.6K | |
| 96 | Jewelry & Watches | 33% | 82% 18% | 735.9K | |
| 97 | Beverages | 38% | 29% 71% | 734.1K | |
| 98 | Services | 32% | 47% 53% | 732.5K | |
| 99 | Electronics & Tech | 31% | 28% 72% | 727.1K | |
| 100 | Toys, Games & Collectibles | 33% | 28% 72% | 725.8K | |
| 101 | Health & Wellness | 31% | 65% 35% | 717.2K | |
| 102 | Apparel | 30% | 85% 15% | 713.6K | |
| 103 | Baby & Parenting | 33% | 66% 34% | 696.1K |