Discover 98 Millennials brands using Klaviyo in 2026. See how top DTC brands targeting Millennials audiences leverage Klaviyo for growth.
| # | Brand | Category | Millennials Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Home & Garden | 32% | 69% 31% | 9.0M | |
| 2 | Beauty & Personal Care | 32% | 42% 58% | 5.8M | |
| 3 | Electronics & Tech | 32% | 54% 46% | 5.7M | |
| 4 | Apparel | 35% | 86% 14% | 5.0M | |
| 5 | Electronics & Tech | 32% | 29% 71% | 3.6M | |
| 6 | Apparel | 33% | 47% 53% | 3.1M | |
| 7 | Apparel | 30% | 85% 15% | 3.0M | |
| 8 | Electronics & Tech | 35% | 32% 68% | 2.6M | |
| 9 | Beauty & Personal Care | 31% | 82% 18% | 2.6M | |
| 10 | Beauty & Personal Care | 34% | 36% 64% | 2.6M | |
| 11 | Apparel | 32% | 70% 30% | 2.4M | |
| 12 | Apparel | 33% | 43% 57% | 2.4M | |
| 13 | Hobbies, Crafts & Stationery | 32% | 66% 34% | 2.3M | |
| 14 | Apparel | 32% | 78% 22% | 2.2M | |
| 15 | Beauty & Personal Care | 35% | 83% 17% | 2.1M | |
| 16 | Beauty & Personal Care | 33% | 84% 16% | 2.1M | |
| 17 | Electronics & Tech | 31% | 74% 26% | 2.1M | |
| 18 | Electronics & Tech | 37% | 82% 18% | 2.1M | |
| 19 | Apparel | 32% | 86% 14% | 1.9M | |
| 20 | Apparel | 40% | 83% 17% | 1.8M | |
| 21 | Baby & Parenting | 33% | 69% 31% | 1.8M | |
| 22 | Apparel | 33% | 84% 16% | 1.7M | |
| 23 | Beverages | 33% | 26% 74% | 1.7M | |
| 24 | Apparel | 31% | 87% 13% | 1.7M | |
| 25 | Electronics & Tech | 36% | 61% 39% | 1.7M | |
| 26 | Apparel | 33% | 43% 57% | 1.6M | |
| 27 | Electronics & Tech | 31% | 76% 24% | 1.6M | |
| 28 | Food | 31% | 59% 41% | 1.6M | |
| 29 | Apparel | 32% | 79% 21% | 1.5M | |
| 30 | Apparel | 40% | 29% 71% | 1.5M | |
| 31 | Sports & Outdoors | 31% | 36% 64% | 1.5M | |
| 32 | Home & Garden | 32% | 64% 36% | 1.5M | |
| 33 | Beauty & Personal Care | 31% | 45% 55% | 1.4M | |
| 34 | Apparel | 37% | 79% 21% | 1.4M | |
| 35 | Health & Wellness | 38% | 40% 60% | 1.4M | |
| 36 | Apparel | 36% | 75% 25% | 1.4M | |
| 37 | Bags & Accessories | 32% | 35% 65% | 1.4M | |
| 38 | Apparel | 31% | 64% 36% | 1.4M | |
| 39 | Furniture & Mattresses | 40% | 29% 71% | 1.3M | |
| 40 | Toys, Games & Collectibles | 33% | 77% 23% | 1.3M | |
| 41 | K | Apparel | 32% | 79% 21% | 1.3M |
| 42 | Apparel | 31% | 39% 61% | 1.3M | |
| 43 | Home & Garden | 30% | 78% 22% | 1.3M | |
| 44 | Apparel | 31% | 48% 52% | 1.2M | |
| 45 | Beauty & Personal Care | 34% | 54% 46% | 1.2M | |
| 46 | Apparel | 32% | 86% 14% | 1.2M | |
| 47 | Apparel | 36% | 82% 18% | 1.2M | |
| 48 | Apparel | 30% | 65% 35% | 1.1M | |
| 49 | Hobbies, Crafts & Stationery | 31% | 77% 23% | 1.1M | |
| 50 | Bags & Accessories | 33% | 32% 68% | 1.1M | |
| 51 | Jewelry & Watches | 31% | 84% 16% | 1.1M | |
| 52 | Apparel | 33% | 82% 18% | 1.1M | |
| 53 | Electronics & Tech | 32% | 30% 70% | 1.1M | |
| 54 | H | Apparel | 31% | 80% 20% | 1.1M |
| 55 | A | Bags & Accessories | 33% | 34% 66% | 1.1M |
| 56 | Apparel | 30% | 45% 55% | 1.0M | |
| 57 | Apparel | 32% | 32% 68% | 1.0M | |
| 58 | Apparel | 33% | 85% 15% | 1.0M | |
| 59 | Home & Garden | 31% | 48% 52% | 1.0M | |
| 60 | N | Electronics & Tech | 34% | 25% 75% | 997.8K |
| 61 | Apparel | 31% | 51% 49% | 965.0K | |
| 62 | Apparel | 30% | 76% 24% | 959.0K | |
| 63 | Apparel | 32% | 33% 67% | 943.8K | |
| 64 | Beauty & Personal Care | 31% | 81% 19% | 932.6K | |
| 65 | Apparel | 32% | 83% 17% | 917.0K | |
| 66 | Apparel | 35% | 85% 15% | 896.4K | |
| 67 | Beauty & Personal Care | 32% | 51% 49% | 893.5K | |
| 68 | M | Apparel | 31% | 41% 59% | 890.5K |
| 69 | Electronics & Tech | 35% | 23% 77% | 873.8K | |
| 70 | Apparel | 34% | 38% 62% | 870.9K | |
| 71 | Beauty & Personal Care | 31% | 75% 25% | 867.6K | |
| 72 | Toys, Games & Collectibles | 31% | 33% 67% | 866.9K | |
| 73 | Sports & Outdoors | 31% | 53% 47% | 860.4K | |
| 74 | Bags & Accessories | 31% | 47% 53% | 860.3K | |
| 75 | Beauty & Personal Care | 35% | 86% 14% | 855.9K | |
| 76 | Jewelry & Watches | 30% | 75% 25% | 853.6K | |
| 77 | Apparel | 34% | 82% 18% | 821.7K | |
| 78 | Beauty & Personal Care | 34% | 85% 15% | 815.4K | |
| 79 | Electronics & Tech | 35% | 81% 19% | 804.7K | |
| 80 | Electronics & Tech | 33% | 37% 63% | 802.7K | |
| 81 | Apparel | 34% | 83% 17% | 799.0K | |
| 82 | Jewelry & Watches | 31% | 84% 16% | 782.6K | |
| 83 | Jewelry & Watches | 34% | 45% 55% | 780.3K | |
| 84 | Apparel | 35% | 22% 78% | 752.9K | |
| 85 | Beverages | 34% | 64% 36% | 741.1K | |
| 86 | Apparel | 37% | 85% 15% | 739.7K | |
| 87 | Apparel | 31% | 68% 32% | 737.1K | |
| 88 | Jewelry & Watches | 30% | 79% 21% | 736.7K | |
| 89 | Jewelry & Watches | 33% | 82% 18% | 735.9K | |
| 90 | Beverages | 38% | 29% 71% | 734.1K | |
| 91 | Services | 32% | 47% 53% | 732.5K | |
| 92 | Electronics & Tech | 31% | 28% 72% | 727.1K | |
| 93 | Toys, Games & Collectibles | 33% | 28% 72% | 725.8K | |
| 94 | Apparel | 30% | 85% 15% | 713.6K | |
| 95 | Jewelry & Watches | 31% | 32% 68% | 708.2K | |
| 96 | Apparel | 40% | 79% 21% | 703.9K | |
| 97 | Apparel | 31% | 90% 10% | 700.0K | |
| 98 | Hobbies, Crafts & Stationery | 31% | 66% 34% | 698.5K |