Discover 67 Millennials brands using Google Analytics in 2026. See how top DTC brands targeting Millennials audiences leverage Google Analytics for growth.
| # | Brand | Category | Millennials Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Software | 30% | 53% 47% | 39.0M | |
| 2 | Apparel & Accessories | 31% | 70% 30% | 10.6M | |
| 3 | Vehicles & Parts | 44% | 21% 79% | 8.1M | |
| 4 | Apparel & Accessories | 33% | 88% 12% | 6.0M | |
| 5 | Apparel & Accessories | 34% | 84% 16% | 5.0M | |
| 6 | Apparel & Accessories | 32% | 44% 56% | 4.6M | |
| 7 | Apparel & Accessories | 31% | 44% 56% | 4.3M | |
| 8 | Health & Beauty | 35% | 35% 65% | 4.0M | |
| 9 | Apparel & Accessories | 35% | 87% 13% | 4.0M | |
| 10 | Health & Beauty | 33% | 53% 47% | 3.9M | |
| 11 | Toys & Games | 35% | 70% 30% | 3.3M | |
| 12 | Content & Media | 38% | 44% 56% | 3.2M | |
| 13 | Baby & Toddler | 34% | 68% 32% | 3.1M | |
| 14 | Apparel & Accessories | 36% | 75% 25% | 2.9M | |
| 15 | Furniture | 43% | 29% 71% | 2.8M | |
| 16 | Apparel & Accessories | 31% | 76% 24% | 2.8M | |
| 17 | Health & Beauty | 35% | 41% 59% | 2.7M | |
| 18 | Health & Beauty | 34% | 49% 51% | 2.5M | |
| 19 | K | Apparel & Accessories | 39% | 40% 60% | 2.4M |
| 20 | Apparel & Accessories | 40% | 30% 70% | 2.4M | |
| 21 | Health & Beauty | 32% | 38% 62% | 2.3M | |
| 22 | Apparel & Accessories | 32% | 87% 13% | 2.2M | |
| 23 | Baby & Toddler | 34% | 68% 32% | 2.2M | |
| 24 | Apparel & Accessories | 40% | 35% 65% | 2.1M | |
| 25 | Health & Beauty | 36% | 83% 17% | 2.1M | |
| 26 | Apparel & Accessories | 37% | 36% 64% | 2.1M | |
| 27 | Apparel & Accessories | 33% | 48% 52% | 2.0M | |
| 28 | Food, Beverages and Tobacco | 32% | 58% 42% | 1.9M | |
| 29 | Apparel & Accessories | 32% | 68% 32% | 1.9M | |
| 30 | Toys & Games | 37% | 69% 31% | 1.8M | |
| 31 | Food, Beverages and Tobacco | 31% | 56% 44% | 1.8M | |
| 32 | Furniture | 35% | 63% 37% | 1.8M | |
| 33 | Apparel & Accessories | 30% | 65% 35% | 1.7M | |
| 34 | Apparel & Accessories | 36% | 83% 17% | 1.7M | |
| 35 | Health & Beauty | 36% | 47% 53% | 1.7M | |
| 36 | B | Luggage & Bags | 32% | 79% 21% | 1.6M |
| 37 | Apparel & Accessories | 35% | 87% 13% | 1.6M | |
| 38 | Health & Beauty | 32% | 80% 20% | 1.6M | |
| 39 | Electronics | 30% | 28% 72% | 1.6M | |
| 40 | Apparel & Accessories | 33% | 38% 62% | 1.6M | |
| 41 | Apparel & Accessories | 30% | 45% 55% | 1.6M | |
| 42 | Luggage & Bags | 40% | 35% 65% | 1.5M | |
| 43 | L | Apparel & Accessories | 31% | 63% 37% | 1.5M |
| 44 | Baby & Toddler | 33% | 71% 29% | 1.5M | |
| 45 | Health & Beauty | 32% | 40% 60% | 1.4M | |
| 46 | Apparel & Accessories | 31% | 89% 11% | 1.4M | |
| 47 | Health & Beauty | 31% | 81% 19% | 1.4M | |
| 48 | Apparel & Accessories | 30% | 87% 13% | 1.3M | |
| 49 | Apparel & Accessories | 31% | 84% 16% | 1.3M | |
| 50 | Electronics | 35% | 79% 21% | 1.3M | |
| 51 | Apparel & Accessories | 33% | 86% 14% | 1.2M | |
| 52 | Arts & Entertainment | 35% | 73% 27% | 1.2M | |
| 53 | Apparel & Accessories | 32% | 76% 24% | 1.2M | |
| 54 | Apparel & Accessories | 32% | 56% 44% | 1.2M | |
| 55 | Health & Beauty | 32% | 63% 37% | 1.2M | |
| 56 | Apparel & Accessories | 31% | 76% 24% | 1.2M | |
| 57 | Health & Beauty | 36% | 62% 38% | 1.1M | |
| 58 | Apparel & Accessories | 30% | 84% 16% | 1.0M | |
| 59 | Luggage & Bags | 33% | 80% 20% | 1.0M | |
| 60 | Home & Garden | 39% | 37% 63% | 1.0M | |
| 61 | Food, Beverages and Tobacco | 32% | 48% 52% | 967.1K | |
| 62 | Health & Beauty | 32% | 76% 24% | 959.2K | |
| 63 | Health & Beauty | 30% | 74% 26% | 947.5K | |
| 64 | Cameras & Optics | 31% | 30% 70% | 931.0K | |
| 65 | Apparel & Accessories | 33% | 80% 20% | 927.7K | |
| 66 | Health & Beauty | 35% | 84% 16% | 914.9K | |
| 67 | Apparel & Accessories | 40% | 64% 36% | 908.0K |