Discover 60 Millennials brands using Google Analytics in 2026. See how top DTC brands targeting Millennials audiences leverage Google Analytics for growth.
| # | Brand | Category | Millennials Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Apparel & Accessories | 33% | 41% 59% | 5.5M | |
| 2 | Apparel & Accessories | 32% | 45% 55% | 5.2M | |
| 3 | Apparel & Accessories | 35% | 86% 14% | 5.1M | |
| 4 | Apparel & Accessories | 33% | 83% 17% | 4.2M | |
| 5 | Health & Beauty | 31% | 38% 62% | 4.2M | |
| 6 | Apparel & Accessories | 32% | 74% 26% | 3.9M | |
| 7 | Health & Beauty | 32% | 50% 50% | 3.6M | |
| 8 | Health & Beauty | 35% | 37% 63% | 3.3M | |
| 9 | Luggage & Bags | 39% | 38% 62% | 3.0M | |
| 10 | Health & Beauty | 33% | 49% 51% | 2.9M | |
| 11 | Furniture | 41% | 30% 70% | 2.9M | |
| 12 | Apparel & Accessories | 39% | 33% 67% | 2.9M | |
| 13 | Content & Media | 36% | 43% 57% | 2.8M | |
| 14 | Health & Beauty | 35% | 50% 50% | 2.7M | |
| 15 | Health & Beauty | 34% | 43% 57% | 2.7M | |
| 16 | Health & Beauty | 33% | 81% 19% | 2.4M | |
| 17 | Apparel & Accessories | 32% | 65% 35% | 2.3M | |
| 18 | Toys & Games | 34% | 68% 32% | 2.1M | |
| 19 | Apparel & Accessories | 32% | 85% 15% | 2.1M | |
| 20 | B | Luggage & Bags | 31% | 78% 22% | 2.0M |
| 21 | Health & Beauty | 39% | 84% 16% | 2.0M | |
| 22 | Apparel & Accessories | 31% | 87% 13% | 2.0M | |
| 23 | Apparel & Accessories | 33% | 83% 17% | 2.0M | |
| 24 | Apparel & Accessories | 36% | 85% 15% | 2.0M | |
| 25 | Home & Garden | 32% | 69% 31% | 1.9M | |
| 26 | Apparel & Accessories | 32% | 88% 12% | 1.9M | |
| 27 | Apparel & Accessories | 35% | 44% 56% | 1.8M | |
| 28 | Baby & Toddler | 33% | 69% 31% | 1.8M | |
| 29 | Luggage & Bags | 34% | 78% 22% | 1.7M | |
| 30 | Health & Beauty | 36% | 47% 53% | 1.6M | |
| 31 | Apparel & Accessories | 40% | 29% 71% | 1.6M | |
| 32 | Apparel & Accessories | 30% | 54% 46% | 1.6M | |
| 33 | Food, Beverages and Tobacco | 32% | 61% 39% | 1.6M | |
| 34 | Luggage & Bags | 31% | 80% 20% | 1.6M | |
| 35 | Apparel & Accessories | 32% | 42% 58% | 1.6M | |
| 36 | Apparel & Accessories | 33% | 86% 14% | 1.5M | |
| 37 | Health & Beauty | 32% | 48% 52% | 1.5M | |
| 38 | Apparel & Accessories | 31% | 77% 23% | 1.5M | |
| 39 | Apparel & Accessories | 31% | 34% 66% | 1.5M | |
| 40 | Apparel & Accessories | 32% | 65% 35% | 1.4M | |
| 41 | Health & Beauty | 34% | 60% 40% | 1.4M | |
| 42 | Electronics | 36% | 80% 20% | 1.4M | |
| 43 | Arts & Entertainment | 34% | 77% 23% | 1.3M | |
| 44 | Apparel & Accessories | 41% | 58% 42% | 1.3M | |
| 45 | Home & Garden | 32% | 77% 23% | 1.2M | |
| 46 | Health & Beauty | 36% | 41% 59% | 1.2M | |
| 47 | Baby & Toddler | 31% | 76% 24% | 1.2M | |
| 48 | Apparel & Accessories | 31% | 73% 27% | 1.2M | |
| 49 | Home & Garden | 39% | 42% 58% | 1.2M | |
| 50 | Apparel & Accessories | 31% | 82% 18% | 1.2M | |
| 51 | Luggage & Bags | 40% | 57% 43% | 1.1M | |
| 52 | Health & Beauty | 35% | 82% 18% | 1.1M | |
| 53 | Apparel & Accessories | 34% | 82% 18% | 994.5K | |
| 54 | Apparel & Accessories | 33% | 80% 20% | 986.0K | |
| 55 | Apparel & Accessories | 34% | 79% 21% | 985.6K | |
| 56 | Apparel & Accessories | 31% | 86% 14% | 977.7K | |
| 57 | Furniture | 30% | 39% 61% | 975.4K | |
| 58 | Health & Beauty | 39% | 48% 52% | 965.4K | |
| 59 | Apparel & Accessories | 40% | 49% 51% | 955.4K | |
| 60 | Apparel & Accessories | 32% | 48% 52% | 950.9K |