Discover 111 Millennials brands using Microsoft Clarity in 2026. See how top DTC brands targeting Millennials audiences leverage Microsoft Clarity for growth.
| # | Brand | Category | Millennials Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Beauty & Personal Care | 32% | 42% 58% | 5.8M | |
| 2 | Jewelry & Watches | 42% | 50% 50% | 5.8M | |
| 3 | Electronics & Tech | 32% | 54% 46% | 5.7M | |
| 4 | Apparel | 35% | 86% 14% | 5.0M | |
| 5 | G | Jewelry & Watches | 42% | 41% 59% | 4.5M |
| 6 | Beauty & Personal Care | 34% | 49% 51% | 4.2M | |
| 7 | Beauty & Personal Care | 33% | 50% 50% | 4.1M | |
| 8 | Multi-category Retail | 34% | 36% 64% | 4.1M | |
| 9 | Apparel | 33% | 83% 17% | 4.0M | |
| 10 | Electronics & Tech | 38% | 37% 63% | 3.8M | |
| 11 | Electronics & Tech | 32% | 29% 71% | 3.6M | |
| 12 | Furniture & Mattresses | 38% | 28% 72% | 3.4M | |
| 13 | Beauty & Personal Care | 34% | 41% 59% | 3.3M | |
| 14 | Apparel | 33% | 47% 53% | 3.1M | |
| 15 | Health & Wellness | 42% | 30% 70% | 3.1M | |
| 16 | Toys, Games & Collectibles | 31% | 58% 42% | 3.1M | |
| 17 | Apparel | 30% | 85% 15% | 3.0M | |
| 18 | Beauty & Personal Care | 35% | 50% 50% | 2.8M | |
| 19 | Electronics & Tech | 35% | 32% 68% | 2.6M | |
| 20 | Beauty & Personal Care | 31% | 82% 18% | 2.6M | |
| 21 | Beauty & Personal Care | 34% | 36% 64% | 2.6M | |
| 22 | Apparel | 32% | 70% 30% | 2.4M | |
| 23 | Apparel | 34% | 82% 18% | 2.3M | |
| 24 | Hobbies, Crafts & Stationery | 32% | 66% 34% | 2.3M | |
| 25 | Apparel | 32% | 78% 22% | 2.2M | |
| 26 | Beauty & Personal Care | 35% | 83% 17% | 2.1M | |
| 27 | Beauty & Personal Care | 33% | 84% 16% | 2.1M | |
| 28 | Electronics & Tech | 31% | 74% 26% | 2.1M | |
| 29 | Electronics & Tech | 37% | 82% 18% | 2.1M | |
| 30 | Apparel | 32% | 86% 14% | 1.9M | |
| 31 | Health & Wellness | 43% | 35% 65% | 1.8M | |
| 32 | Apparel | 40% | 83% 17% | 1.8M | |
| 33 | Baby & Parenting | 33% | 69% 31% | 1.8M | |
| 34 | Health & Wellness | 37% | 44% 56% | 1.8M | |
| 35 | Apparel | 33% | 84% 16% | 1.7M | |
| 36 | Apparel | 31% | 87% 13% | 1.7M | |
| 37 | Electronics & Tech | 36% | 61% 39% | 1.7M | |
| 38 | Apparel | 38% | 65% 35% | 1.6M | |
| 39 | Beauty & Personal Care | 34% | 42% 58% | 1.6M | |
| 40 | Electronics & Tech | 31% | 76% 24% | 1.6M | |
| 41 | Apparel | 32% | 79% 21% | 1.5M | |
| 42 | Apparel | 40% | 29% 71% | 1.5M | |
| 43 | Home & Garden | 32% | 64% 36% | 1.5M | |
| 44 | Beauty & Personal Care | 31% | 45% 55% | 1.4M | |
| 45 | Apparel | 37% | 79% 21% | 1.4M | |
| 46 | Health & Wellness | 38% | 40% 60% | 1.4M | |
| 47 | Apparel | 36% | 75% 25% | 1.4M | |
| 48 | Food | 34% | 62% 38% | 1.4M | |
| 49 | Apparel | 31% | 64% 36% | 1.4M | |
| 50 | Toys, Games & Collectibles | 33% | 77% 23% | 1.3M | |
| 51 | Apparel | 31% | 39% 61% | 1.3M | |
| 52 | Bags & Accessories | 38% | 55% 45% | 1.3M | |
| 53 | Apparel | 46% | 51% 49% | 1.3M | |
| 54 | Apparel | 33% | 66% 34% | 1.2M | |
| 55 | Apparel | 31% | 48% 52% | 1.2M | |
| 56 | Beauty & Personal Care | 34% | 54% 46% | 1.2M | |
| 57 | Apparel | 36% | 82% 18% | 1.2M | |
| 58 | Jewelry & Watches | 36% | 43% 57% | 1.2M | |
| 59 | Apparel | 30% | 65% 35% | 1.1M | |
| 60 | Jewelry & Watches | 31% | 84% 16% | 1.1M | |
| 61 | S | Apparel | 33% | 60% 40% | 1.1M |
| 62 | Apparel | 33% | 82% 18% | 1.1M | |
| 63 | H | Apparel | 31% | 80% 20% | 1.1M |
| 64 | Apparel | 33% | 85% 15% | 1.0M | |
| 65 | Electronics & Tech | 45% | 24% 76% | 1.0M | |
| 66 | Apparel | 31% | 51% 49% | 965.0K | |
| 67 | Electronics & Tech | 31% | 27% 73% | 961.5K | |
| 68 | Beauty & Personal Care | 31% | 81% 19% | 932.6K | |
| 69 | Apparel | 32% | 83% 17% | 917.0K | |
| 70 | Health & Wellness | 39% | 56% 44% | 898.0K | |
| 71 | Home & Garden | 41% | 36% 64% | 897.3K | |
| 72 | Beauty & Personal Care | 32% | 51% 49% | 893.5K | |
| 73 | M | Apparel | 31% | 41% 59% | 890.5K |
| 74 | Electronics & Tech | 35% | 23% 77% | 873.8K | |
| 75 | Beauty & Personal Care | 31% | 75% 25% | 867.6K | |
| 76 | Toys, Games & Collectibles | 31% | 33% 67% | 866.9K | |
| 77 | Bags & Accessories | 31% | 47% 53% | 860.3K | |
| 78 | Beauty & Personal Care | 35% | 86% 14% | 855.9K | |
| 79 | Jewelry & Watches | 30% | 75% 25% | 853.6K | |
| 80 | Footwear | 31% | 50% 50% | 853.5K | |
| 81 | Apparel | 40% | 50% 50% | 851.8K | |
| 82 | Apparel | 31% | 82% 18% | 826.8K | |
| 83 | Apparel | 34% | 82% 18% | 821.7K | |
| 84 | Apparel | 32% | 62% 38% | 816.3K | |
| 85 | Apparel | 30% | 36% 64% | 800.8K | |
| 86 | Apparel | 34% | 83% 17% | 799.0K | |
| 87 | Pets | 30% | 57% 43% | 792.7K | |
| 88 | Jewelry & Watches | 34% | 45% 55% | 780.3K | |
| 89 | Apparel | 35% | 22% 78% | 752.9K | |
| 90 | Jewelry & Watches | 32% | 85% 15% | 739.6K | |
| 91 | Apparel | 31% | 68% 32% | 737.1K | |
| 92 | Jewelry & Watches | 33% | 82% 18% | 735.9K | |
| 93 | Beverages | 38% | 29% 71% | 734.1K | |
| 94 | Services | 32% | 47% 53% | 732.5K | |
| 95 | Electronics & Tech | 31% | 28% 72% | 727.1K | |
| 96 | Apparel | 30% | 85% 15% | 713.6K | |
| 97 | Bags & Accessories | 31% | 58% 42% | 689.6K | |
| 98 | P | Apparel | 34% | 52% 48% | 687.4K |
| 99 | Baby & Parenting | 31% | 69% 31% | 680.2K | |
| 100 | Apparel | 36% | 43% 57% | 678.6K | |
| 101 | Beauty & Personal Care | 31% | 77% 23% | 677.0K | |
| 102 | Baby & Parenting | 37% | 56% 44% | 671.9K | |
| 103 | Footwear | 32% | 41% 59% | 666.9K | |
| 104 | A | Electronics & Tech | 34% | 37% 63% | 658.7K |
| 105 | E | Beauty & Personal Care | 31% | 78% 22% | 655.9K |
| 106 | H | Apparel | 36% | 39% 61% | 643.9K |
| 107 | Apparel | 37% | 86% 14% | 643.0K | |
| 108 | Furniture & Mattresses | 32% | 54% 46% | 642.0K | |
| 109 | Apparel | 31% | 43% 57% | 640.6K | |
| 110 | Beauty & Personal Care | 30% | 63% 37% | 640.5K | |
| 111 | Furniture & Mattresses | 41% | 30% 70% | 634.0K |