Discover 9 Gen Z brands using Microsoft Clarity in 2026. See how top DTC brands targeting Gen Z audiences leverage Microsoft Clarity for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Apparel & Accessories | 26% | 41% 59% | 5.5M | |
| 2 | Health & Beauty | 26% | 50% 50% | 3.6M | |
| 3 | Health & Beauty | 29% | 49% 51% | 2.9M | |
| 4 | Health & Beauty | 27% | 48% 52% | 1.5M | |
| 5 | Apparel & Accessories | 25% | 73% 27% | 1.2M | |
| 6 | Food, Beverages and Tobacco | 32% | 59% 41% | 1.1M | |
| 7 | Health & Beauty | 27% | 48% 52% | 965.4K | |
| 8 | Apparel & Accessories | 29% | 35% 65% | 773.3K | |
| 9 | Apparel & Accessories | 32% | 55% 45% | 717.4K |