Discover 27 Gen Z brands using Microsoft Clarity in 2026. See how top DTC brands targeting Gen Z audiences leverage Microsoft Clarity for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Beauty & Personal Care | 25% | 42% 58% | 5.8M | |
| 2 | Beauty & Personal Care | 27% | 49% 51% | 4.2M | |
| 3 | Beauty & Personal Care | 27% | 50% 50% | 4.1M | |
| 4 | Beauty & Personal Care | 28% | 41% 59% | 3.3M | |
| 5 | Apparel | 29% | 85% 15% | 3.0M | |
| 6 | Electronics & Tech | 26% | 32% 68% | 2.6M | |
| 7 | Apparel | 28% | 72% 28% | 1.8M | |
| 8 | Jewelry & Watches | 26% | 84% 16% | 1.7M | |
| 9 | Beauty & Personal Care | 27% | 42% 58% | 1.6M | |
| 10 | Apparel | 34% | 57% 43% | 1.5M | |
| 11 | Apparel | 29% | 64% 36% | 1.4M | |
| 12 | Beauty & Personal Care | 29% | 36% 64% | 1.3M | |
| 13 | Jewelry & Watches | 29% | 43% 57% | 1.2M | |
| 14 | Jewelry & Watches | 30% | 84% 16% | 1.1M | |
| 15 | M | Apparel | 30% | 41% 59% | 890.5K |
| 16 | Electronics & Tech | 42% | 23% 77% | 873.8K | |
| 17 | Toys, Games & Collectibles | 54% | 33% 67% | 866.9K | |
| 18 | Apparel | 29% | 82% 18% | 826.8K | |
| 19 | Apparel | 26% | 83% 17% | 799.0K | |
| 20 | Jewelry & Watches | 36% | 45% 55% | 780.3K | |
| 21 | Apparel | 29% | 22% 78% | 752.9K | |
| 22 | Apparel | 28% | 57% 43% | 745.8K | |
| 23 | Apparel | 35% | 68% 32% | 737.1K | |
| 24 | Beverages | 34% | 29% 71% | 734.1K | |
| 25 | Toys, Games & Collectibles | 35% | 60% 40% | 640.1K | |
| 26 | Toys, Games & Collectibles | 27% | 38% 62% | 616.6K | |
| 27 | Apparel | 27% | 42% 58% | 591.7K |