Discover 17 Gen Z brands using Microsoft Clarity in 2026. See how top DTC brands targeting Gen Z audiences leverage Microsoft Clarity for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Health & Beauty | 26% | 53% 47% | 3.9M | |
| 2 | Health & Beauty | 28% | 49% 51% | 2.5M | |
| 3 | Health & Beauty | 25% | 38% 62% | 2.3M | |
| 4 | Sporting Goods | 30% | 36% 64% | 2.3M | |
| 5 | Food, Beverages and Tobacco | 31% | 56% 44% | 1.8M | |
| 6 | Health & Beauty | 28% | 40% 60% | 1.4M | |
| 7 | Apparel & Accessories | 28% | 84% 16% | 1.1M | |
| 8 | Health & Beauty | 27% | 57% 43% | 906.4K | |
| 9 | Electronics | 26% | 29% 71% | 757.7K | |
| 10 | Apparel & Accessories | 31% | 35% 65% | 651.8K | |
| 11 | Apparel & Accessories | 30% | 34% 66% | 628.1K | |
| 12 | Apparel & Accessories | 31% | 52% 48% | 423.3K | |
| 13 | Apparel & Accessories | 25% | 76% 24% | 372.8K | |
| 14 | Food, Beverages and Tobacco | 34% | 35% 65% | 369.5K | |
| 15 | Electronics | 35% | 30% 70% | 359.7K | |
| 16 | Health & Beauty | 25% | 58% 42% | 252.8K | |
| 17 | Apparel & Accessories | 29% | 84% 16% | 214.4K |