Discover 11 Gen Z brands using Applovin in 2026. See how top DTC brands targeting Gen Z audiences leverage Applovin for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Beauty & Personal Care | 25% | 42% 58% | 5.8M | |
| 2 | Toys, Games & Collectibles | 50% | 36% 64% | 2.9M | |
| 3 | Jewelry & Watches | 26% | 84% 16% | 1.7M | |
| 4 | N | Electronics & Tech | 33% | 25% 75% | 997.8K |
| 5 | Electronics & Tech | 42% | 28% 72% | 932.2K | |
| 6 | Beverages | 34% | 29% 71% | 734.1K | |
| 7 | Toys, Games & Collectibles | 35% | 60% 40% | 640.1K | |
| 8 | Toys, Games & Collectibles | 27% | 38% 62% | 616.6K | |
| 9 | Apparel | 32% | 60% 40% | 375.8K | |
| 10 | Apparel | 34% | 42% 58% | 341.0K | |
| 11 | Apparel | 38% | 44% 56% | 331.3K |