Discover 42 Gen Z brands using Shopify in 2026. See how top DTC brands targeting Gen Z audiences leverage Shopify for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Beauty & Personal Care | 25% | 42% 58% | 5.8M | |
| 2 | Apparel | 32% | 45% 55% | 4.9M | |
| 3 | Beauty & Personal Care | 27% | 49% 51% | 4.2M | |
| 4 | Beauty & Personal Care | 27% | 50% 50% | 4.1M | |
| 5 | Beauty & Personal Care | 28% | 41% 59% | 3.3M | |
| 6 | Electronics & Tech | 26% | 28% 72% | 3.0M | |
| 7 | Apparel | 29% | 85% 15% | 3.0M | |
| 8 | H | Beverages | 31% | 36% 64% | 2.9M |
| 9 | Toys, Games & Collectibles | 50% | 36% 64% | 2.9M | |
| 10 | Electronics & Tech | 26% | 32% 68% | 2.6M | |
| 11 | Electronics & Tech | 36% | 23% 77% | 2.3M | |
| 12 | Apparel | 35% | 66% 34% | 1.9M | |
| 13 | Toys, Games & Collectibles | 59% | 34% 66% | 1.9M | |
| 14 | Media & Education | 49% | 43% 57% | 1.9M | |
| 15 | Apparel | 28% | 72% 28% | 1.8M | |
| 16 | Beverages | 47% | 26% 74% | 1.7M | |
| 17 | Jewelry & Watches | 26% | 84% 16% | 1.7M | |
| 18 | Apparel | 26% | 43% 57% | 1.6M | |
| 19 | Beauty & Personal Care | 27% | 42% 58% | 1.6M | |
| 20 | Electronics & Tech | 26% | 41% 59% | 1.6M | |
| 21 | Apparel | 34% | 57% 43% | 1.5M | |
| 22 | Apparel | 29% | 55% 45% | 1.5M | |
| 23 | Electronics & Tech | 32% | 18% 82% | 1.5M | |
| 24 | Apparel | 29% | 64% 36% | 1.4M | |
| 25 | Electronics & Tech | 31% | 25% 75% | 1.4M | |
| 26 | Furniture & Mattresses | 27% | 29% 71% | 1.3M | |
| 27 | Electronics & Tech | 47% | 25% 75% | 1.3M | |
| 28 | Beauty & Personal Care | 29% | 36% 64% | 1.3M | |
| 29 | Apparel | 42% | 48% 52% | 1.2M | |
| 30 | Jewelry & Watches | 29% | 43% 57% | 1.2M | |
| 31 | Beauty & Personal Care | 26% | 61% 39% | 1.1M | |
| 32 | Jewelry & Watches | 30% | 84% 16% | 1.1M | |
| 33 | Apparel | 57% | 51% 49% | 1.1M | |
| 34 | Apparel | 45% | 45% 55% | 1.0M | |
| 35 | Electronics & Tech | 33% | 25% 75% | 1.0M | |
| 36 | N | Electronics & Tech | 33% | 25% 75% | 997.8K |
| 37 | Apparel | 39% | 76% 24% | 959.0K | |
| 38 | Electronics & Tech | 42% | 28% 72% | 932.2K | |
| 39 | Electronics & Tech | 45% | 23% 77% | 897.3K | |
| 40 | M | Apparel | 30% | 41% 59% | 890.5K |
| 41 | Electronics & Tech | 42% | 23% 77% | 873.8K | |
| 42 | Toys, Games & Collectibles | 54% | 33% 67% | 866.9K |