Discover 7 Gen Z brands using Klaviyo in 2026. See how top DTC brands targeting Gen Z audiences leverage Klaviyo for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Health & Beauty | 29% | 43% 57% | 3.4M | |
| 2 | Electronics | 26% | 29% 71% | 2.2M | |
| 3 | Apparel & Accessories | 25% | 87% 13% | 2.0M | |
| 4 | Apparel & Accessories | 26% | 42% 58% | 1.6M | |
| 5 | Apparel & Accessories | 29% | 65% 35% | 1.4M | |
| 6 | Apparel & Accessories | 30% | 82% 18% | 1.2M | |
| 7 | Food, Beverages and Tobacco | 32% | 59% 41% | 1.1M |