Discover 8 Gen Z brands using Klarna in 2026. See how top DTC brands targeting Gen Z audiences leverage Klarna for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Apparel & Accessories | 26% | 41% 59% | 5.5M | |
| 2 | Apparel & Accessories | 35% | 65% 35% | 2.3M | |
| 3 | Apparel & Accessories | 25% | 87% 13% | 2.0M | |
| 4 | Apparel & Accessories | 29% | 65% 35% | 1.4M | |
| 5 | Apparel & Accessories | 30% | 82% 18% | 1.2M | |
| 6 | Food, Beverages and Tobacco | 32% | 59% 41% | 1.1M | |
| 7 | Apparel & Accessories | 38% | 73% 27% | 736.1K | |
| 8 | Apparel & Accessories | 32% | 55% 45% | 717.4K |