Discover 25 Gen Z brands using Google Analytics in 2026. See how top DTC brands targeting Gen Z audiences leverage Google Analytics for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Apparel & Accessories | 32% | 44% 56% | 4.6M | |
| 2 | Health & Beauty | 26% | 53% 47% | 3.9M | |
| 3 | Health & Beauty | 27% | 41% 59% | 2.7M | |
| 4 | Health & Beauty | 28% | 49% 51% | 2.5M | |
| 5 | Health & Beauty | 25% | 38% 62% | 2.3M | |
| 6 | Sporting Goods | 30% | 36% 64% | 2.3M | |
| 7 | Apparel & Accessories | 38% | 66% 34% | 2.0M | |
| 8 | Toys & Games | 31% | 69% 31% | 1.8M | |
| 9 | Food, Beverages and Tobacco | 31% | 56% 44% | 1.8M | |
| 10 | Apparel & Accessories | 29% | 65% 35% | 1.7M | |
| 11 | Apparel & Accessories | 49% | 40% 60% | 1.5M | |
| 12 | Health & Beauty | 28% | 40% 60% | 1.4M | |
| 13 | Apparel & Accessories | 27% | 89% 11% | 1.4M | |
| 14 | Apparel & Accessories | 30% | 84% 16% | 1.3M | |
| 15 | Apparel & Accessories | 26% | 84% 16% | 1.3M | |
| 16 | Health & Beauty | 26% | 62% 38% | 1.1M | |
| 17 | Health & Beauty | 27% | 57% 43% | 906.4K | |
| 18 | Apparel & Accessories | 36% | 73% 27% | 846.6K | |
| 19 | Electronics | 26% | 29% 71% | 757.7K | |
| 20 | Apparel & Accessories | 31% | 35% 65% | 651.8K | |
| 21 | Apparel & Accessories | 30% | 34% 66% | 628.1K | |
| 22 | Apparel & Accessories | 27% | 88% 12% | 600.7K | |
| 23 | Health & Beauty | 27% | 50% 50% | 510.5K | |
| 24 | Apparel & Accessories | 31% | 52% 48% | 423.3K | |
| 25 | Apparel & Accessories | 36% | 59% 41% | 417.3K |