Discover 10 Gen Z brands using Microsoft Advertising in 2026. See how top DTC brands targeting Gen Z audiences leverage Microsoft Advertising for growth.
| # | Brand | Category | Gen Z Age % | Gender Split | Monthly Visits |
|---|---|---|---|---|---|
| 1 | Beauty & Personal Care | 27% | 50% 50% | 4.1M | |
| 2 | Apparel | 29% | 85% 15% | 3.0M | |
| 3 | H | Beverages | 31% | 36% 64% | 2.9M |
| 4 | Apparel | 26% | 43% 57% | 1.6M | |
| 5 | Apparel | 29% | 64% 36% | 1.4M | |
| 6 | Furniture & Mattresses | 27% | 29% 71% | 1.3M | |
| 7 | Apparel | 28% | 57% 43% | 745.8K | |
| 8 | Toys, Games & Collectibles | 35% | 60% 40% | 640.1K | |
| 9 | Apparel | 27% | 42% 58% | 591.7K | |
| 10 | Jewelry & Watches | 27% | 83% 17% | 509.5K |